Zummers have scrapped "hello" and introduced a novel method for handling phone calls
In a world where phone scams and robocalls are on the rise, Generation Z, or Zoomers, are adapting their communication strategies to stay safe. This new understanding of phone etiquette is a reinterpretation of politeness in the digital age, with Zoomers choosing silence over traditional verbal greetings at the start of phone calls.
The trend of silence is primarily motivated by caution against robocalls, spam, and voice-based fraud. Instead of opening with a conventional "hello," many Zoomers remain silent and wait for the caller to initiate the conversation. This behaviour allows them to screen out automated calls, which typically rely on detecting a human voice trigger like "hello" before launching their scripts. By not speaking first, Gen Z users can better differentiate between genuine human callers and telemarketing or scam bots.
There is also growing awareness and concern around voice cloning and fraud, where scammers might use predictable voice samples to train AI to impersonate people. Gen Z users, therefore, may avoid saying anything identifiable or emotionally expressive, preferring silence or neutral, minimal responses to protect their vocal identity.
This shift in behaviour diverges from traditional phone etiquette, which expects a prompt verbal greeting to open any phone conversation. The impact on phone etiquette includes confusion among older generations and professionals, such as recruiters, who experience silence when calling or interviewing Gen Z individuals, leading to awkward pauses and uncertainty in communication flow.
The emerging norm introduces a form of passive communication that prioritises control and caution over warmth or immediacy, potentially making initial phone interactions feel colder or less personable. Communication experts caution that while silence can be a powerful communication tool—useful in negotiations or for setting boundaries—it can also damage relationships or create misunderstandings if overused or misinterpreted. In phone calls, this could harm rapport building or the perception of openness.
However, Zoomers appreciate communication without pressure and without being made to feel inferior. To avoid awkwardness when calling a Zoomer, start the conversation by stating who you are and why you're calling. This straightforward approach respects their individuality, which psychologists advise is crucial when communicating with Zoomers. By being tactful and speaking to them on equal terms, you can build a positive and productive relationship.
The phrase "hello" originated in the 1870s, initiated by Thomas Edison. But in the face of modern threats, the new generation is redefining phone etiquette to prioritise safety and practicality over tradition. This shift is a testament to the adaptability of human communication in the digital age, demonstrating that even the most fundamental aspects of our interactions can evolve to meet the challenges of the present.
[1] Psychologist's tips on communicating effectively with Generation Z [2] The impact of Gen Z's silence on traditional phone etiquette [3] The role of silence in phone calls: Balancing power and politeness
In light of the prevalence of cybersecurity threats such as robocalls and spam, Gen Z has started prioritizing silence over traditional verbal greetings during phone calls to screen out automated calls and protect themselves from potential voice-based fraud. This shift in communication strategy also stems from growing concerns about voice cloning and fraud, as Gen Z users aim to safeguard their vocal identity.
In a world where voice cloning and fraud are becoming increasingly common, psychologists advise that straight-forwardness and equal treatment are essential when communicating with Zoomers. Therefore, when speaking to a Gen Z individual, it's more effective to identify oneself and provide a reason for the call rather than relying on traditional verbal greetings like "hello."
