'Zara of Asia', Urban Revivo, Launches in the U.S., Unveiling Its New York Store Premiere
China-based fashion retailer Urban Revivo, sometimes referred to as 'Asia's Zara', is making its U.S. debut today with a 30,000-square-foot flagship store in SoHo, New York. This move marks a major step in Urban Revivo's global expansion strategy, as the retailer, founded in 2006 and boasting annual sales of around $961 million, looks to compete with established fast-fashion players in the U.S. and expand its presence with at least one more U.S. store this year, aiming to grow to over 200 overseas stores within five years.
Currently, Urban Revivo has over 400 stores worldwide, with the majority in China but also including locations in Singapore, Thailand, and The Philippines. The brand launched its global website, urbanrevivo.com, in 2021 and sells on the Asos site, dropping hundreds of new styles every week. UR designs over 10,000 styles annually.
Guangzhou-based Fashion Momentum Group, the parent company of Urban Revivo and Lululemon-like casual wear brand Benlai, plans to open 20 new stores globally this year, including additional stores in London, Hong Kong, Tokyo, and various locations by year-end.
urbanrevivo.com globally, sells on the Asos site, and the company drops hundreds of new styles every week, designing over 10,000 styles a year.
The decision to open in the U.S. comes amidst recent tariffs introduced by U.S. President Donald Trump, closing loopholes that allowed Chinese online giants, such as Shein and Temu, to avoid duty on imports sent to individuals. Urban Revivo's CEO, Leo Li, emphasized that tariffs impose limited impact on consumer retail but that the company continues to monitor the situation and optimize its cost structure and global sourcing strategies to mitigate the impact of any potential tariffs.
recent tariffs introduced by U.S. President Donald Trump as he closed the loopholes that had allowed Chinese online giants
The urban-inspired flagship store in SoHo features dancer-inspired ribbon art installations, Chinese purple clay pottery color schemes that blend with SoHo's classic red brick walls, and a self-checkout system. The store aims to offer original design, faster product turnover, tech-driven retail, and immersive shopping experiences to build a unique and distinct brand identity. Urban Revivo targets the 18-35-year-old, fashion-forward demographic, with approximately 65% women's wear, 30% men's wear, and 5% accessories.
Shein and Temu to avoid duty on imports sent to individuals.
The company's aggressive expansion plans, coupled with its affordability and trend-driven fashion, position Urban Revivo to compete with established brands like Zara, H&M, and Shein in the U.S. market. The strategic opening of the flagship store in New York marks an important milestone in Urban Revivo's global journey.
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Urban Revivo, often referred to as 'China's Zara', is implementing a strategic expansion plan both in the U.S. and globally. The company aims to compete with established fast-fashion players in the U.S. and expand its presence with physical and digital stores worldwide. UR's overall goal is to offer high-quality, fashion-forward apparel at affordable prices, appealing to young, style-conscious consumers worldwide.
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Key elements of Urban Revivo's strategy include:
- Flagship store: Opening a 30,000-square-foot flagship store in SoHo, New York, marking its entry into the U.S. market.
- Omnichannel approach: Leveraging an omnichannel strategy, combining physical stores with a robust online platform to cater to a digitally savvy customer base.
- International store openings: Opening stores in major international locations such as Hong Kong, Tokyo, and London to further enhance its global footprint.
- Rapid global growth: The brand is set to rapidly grow its international presence, building on its existing network of over 400 stores across seven countries, including Bangkok, Singapore, and Kuala Lumpur.
Bloomberg reported that Urban Revivo was seeking to raise at least $100 million via an initial public offering (IPO) in Hong Kong, although no further developments have been reported since.
- As a part of its global expansion strategy, the retailer Urban Revivo, often referred to as 'Asia's Zara', aims to set up at least one more U.S. store this year, utilizing their annual sales of approximately $1 trillion to compete with established fast-fashion brands.
- Urban Revivo's SoHo flagship store in New York, a key element of their growth strategy, offers original design, faster product turnover, tech-driven retail, and immersive shopping experiences, positioning themselves as a retailer contributing to urban revitalization in the city.
- In addition to their U.S. expansion, Urban Revivo, as outlined in an article in 'Retailer' magazine, plans to open 20 new stores globally, including locations in London, Hong Kong, Tokyo, and various other cities, ensuring their annual release of over 10,000 styles remains accessible to consumers worldwide.