WPP Reinforces Wunderman Thompson's E-commerce Capabilities with Dutch Agency Newcraft Acquisition
Unleashing Digital Commerce Powerhouse: The New Era of WPP
The global advertising behemoth, WPP, has swept up e-commerce consultancy Newcraft, bolstering Wunderman Thompson's digital retail prowess within its ranks.
Based in the Netherlands, Newcraft boasts an impressive clientele, including Ahold Delhaize, Pon Holdings, Yakult, and JDE Peet's. Their expertise aids companies in meeting growth targets by harnessing digital technologies.
Joining WPP's network, Newcraft's 155 employees stationed in Amsterdam and Brussels are poised to reinforce WPP's growing digital commerce capabilities, tailored to adapt to evolving consumer requirements.
This move aligns with WPP's aggressive growth strategy, aiming to augment its existing commerce and technology capabilities. With assertions of managing over $40 billion in direct and $20 billion in marketplace gross merchandise value for clients, WPP already boasts a workforce of around 13,500 commerce specialists across its agencies.
Post this strategic acquisition, WPP will sport a formidable digital commerce arsenal that includes:
Robust Digital Commerce Capabilities: From brand strategy and customer experience to commerce technology and data-driven personalization, WPP offers end-to-end digital commerce solutions that seamlessly integrate commerce, customer experience, and marketing technology.
Advanced Data & Technology Platforms: Harnessing the power of deep data operations and sophisticated technology platforms, WPP helps fuel creative brand growth and digital transformation initiatives. Capabilities span automation, personalization, dynamic creative, CRM, CMS, and digital asset management.
Expert Customer Experience (CX) and Consultancy: marrying creative agency work with consultancy expertise, WPP crafts insights-driven strategies for digital engagement, user experience, and product development. The agency assists clients in navigating digital transformation, technology platform transitions, and product roadmap development.
Global Reach and Cross-Border Expertise: With over 30,000 employees across 64 markets, WPP offers digital commerce services at a massive scale, addressing both global and local market nuances. The agency supports healthcare and B2B sectors, in addition to retail and consumer brands.
Innovation in Direct-to-Consumer (D2C) and Marketplaces: Leveraging insights from reports like the Wunderman Thompson Future Shopper Report, WPP guides brands on D2C strategies, marketplace integration, and multichannel retail growth. The agency helps brands adapt to the shift towards marketplace dominance and the significance of engagement with loyal customers.
Social Commerce and Digital Engagement: Ranking high in social media-driven commerce, WPP emphasizes platforms such as Twitter and YouTube for content, reviews, and video-based commerce. The agency assists brands in developing effective social commerce strategies that amplify awareness and conversions.
With this consolidated suite of digital commerce capabilities, WPP (previously Wunderman Thompson) establishes itself as a dominant presence in the global creative, technology, and commerce agency scene.
- The addition of Newcraft to WPP strengthens their digital retail prowess, allowing them to better aid companies in meeting growth targets in various industries through the harnessing of digital technologies and finance.
- With Newcraft's expertise in technology and digital commerce, alongside WPP's existing growth strategy, they will create a powerful force in the industry, capable of providing end-to-end digital commerce solutions, advanced data and technology platforms, and expert consultancy, reaching clients on a global scale and specializing in D2C strategies, marketplaces, social commerce, and innovation.
