Welcome to our site on LinkedIn!
In the digital age, expanding a web presence to include social media platforms is essential for any business. PFBITS, a leading entity, has recently established a LinkedIn presence to cater to its audience where they are most active.
The technical foundations for this LinkedIn presence were recently put in place, and the website now publishes posts on the business platform. However, the content on LinkedIn differs significantly from that on the website due to the distinct audience expectations and platform algorithms.
On LinkedIn, content should focus on audience benefits and engagement, emphasizing outcomes and delivering relatable, shareable, and interaction-sparking posts. This approach contrasts with the website's more detailed and formal content, which serves as a reference rather than conversational engagement material.
Posts that start conversations, include native formats like images or videos, and are structured with strong hooks engage users better and are prioritized by LinkedIn's algorithm. For instance, highlighting what your product or service does so your audience can achieve clear benefits resonates more on LinkedIn than just listing features.
This strategic differentiation helps maximize impressions, engagement, and overall effectiveness on LinkedIn. The website remains free of "paywalls," and users can subscribe to the PFBITS page on LinkedIn. Clicking on the LinkedIn company link on a smartphone will automatically direct users to the LinkedIn app.
PFBITS' LinkedIn company page can be found at www.linkedin.com/company/pfbits/. The content posted on the website's LinkedIn page differs from that on Facebook, Instagram, "X" (formerly Twitter), Mastodon, and Telegram. A solution for publishing new posts on "X" has been found.
It's worth noting that LinkedIn is considered a relevant business network in Germany. Engagement behaviors also differ: LinkedIn rewards early likes/comments and proactive interaction (commenting, responding) with higher post visibility. The website does not have such engagement metrics for its pages, so content optimized solely for the website may lack the social dynamics necessary for LinkedIn success.
In the near future, internal evaluations and adjustments for LinkedIn content will be made to ensure optimal performance. The website encourages reactions, comments, and follows on LinkedIn, and users are invited to engage with the content posted on the platform.
[1] LinkedIn Algorithm Explained: How to Boost Your Posts in 2022 [2] How to Optimize Your LinkedIn Posts for More Engagement [3] The Ultimate Guide to LinkedIn Engagement [4] The Definitive Guide to LinkedIn Best Practices [5] The Ultimate Guide to LinkedIn Content Marketing
- To enhance the reach and engagement on LinkedIn, PFBITS has started crafting posts that focus on audience benefits, use native formats like images or videos, and have strong hooks, as these elements are prioritized by LinkedIn's algorithm.
- For optimal performance on LinkedIn, PFBITS plans to make internal evaluations and adjustments to the content published on their LinkedIn page, taking into account the distinct audience expectations and platform algorithms that differ from those on their website.
