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In the dynamic world of electric vehicles (EVs), Chinese automotive brands have made a significant impact in Europe, particularly in the battery electric vehicle (BEV) market.
Leading the charge is BYD, a Chinese manufacturer that has captured the attention of European consumers. In the first half of 2025, BYD registered an impressive 70,500 cars, marking a staggering 311% increase compared to the same period the previous year. This growth propelled BYD to rank among Europe’s top 25 brands by monthly sales, outperforming established names like Suzuki, Mini, and Jeep.
Other Chinese brands, such as Jaecoo, Omoda (both part of Chery), Leapmotor, and Xpeng, have also seen a rise in Europe. Xpeng, in particular, leads the high-end Chinese segment. These brands have mainly contributed with BEVs and some plug-in hybrids (PHEVs), although some, like Jaecoo and Omoda, still have a majority of internal combustion engine (ICE) vehicles among their sales.
Japanese brand Nissan also features prominently, but mostly in the hybrid electric vehicle (HEV) segment rather than pure BEVs.
The key non-European leaders in Europe’s BEV market currently are Chinese brands, especially BYD, followed by others such as Xpeng, Leapmotor, Jaecoo, and Omoda. There is no indication in the data of other non-European BEV brands, like those from the US or Korea, leading in Europe at this time.
This analysis is based on data from early and mid-2025, reflecting sharp growth in Chinese EV market presence in Europe during that period.
In terms of individual models, the Skoda Elroq was second in BEV sales in May, with 9,247 registrations. The Tesla Model Y was Europe’s best-selling BEV in May, but its 10,260-unit total was 8.8% down year on year. The VW Tiguan is in second place, with 22,983 registrations and a 4.8% share, despite not leading a single month so far this year.
BEV volumes increased by 27.7% across the first five months of the year, totaling 960,550 new models. Registrations of battery-electric vehicles (BEVs) in Europe increased by 26.9% year on year in May, totaling 194,849 new models.
This shift towards Chinese brands in the European BEV market is a testament to the growing global influence of these manufacturers and the increasing demand for electric vehicles across the continent. As the market continues to evolve, it will be interesting to see how these trends develop in the coming months and years.
The growing global influence of Chinese manufacturers, such as BYD, Xpeng, Leapmotor, Jaecoo, and Omoda, is evident in the rapidly evolving European battery electric vehicle (BEV) market. These brands have seen significant growth, with BYD registering an impressive 70,500 cars in the first half of 2025, outperforming established names and securing a spot among Europe’s top 25 brands by monthly sales.
In addition to BEVs, some Chinese brands like Jaecoo and Omoda also have a majority of internal combustion engine (ICE) vehicles among their sales. The shift towards Chinese brands in the European BEV market is a testament to the increasing demand for electric vehicles, highlighting the growing influence of Chinese manufacturers in the global automotive industry.
