Web3-driven colors launched by Stepn in collaboration with Pantone
Stepn, a popular Web3 lifestyle app that rewards users for physical activity, has made a historic move by partnering with Pantone, the globally recognized authority on color standards. This marks Pantone's first official foray into the Web3 space.
In this partnership, Pantone's signature color accuracy is being used to enhance the visual identity of Stepn within the Web3 world. The collaboration aims to embody the shared values of both partners, emphasizing creativity, sustainability, and user empowerment in digital experiences.
The partnership will be celebrated through the release of the STEPN Green Genesis sneakers, which will be offered through a Raffle Mint from July 23 to 27. A total of 150 units across four distinct green-themed designs will be available. Additionally, the STEPN GO Purple Genesis sneakers will be made available through a limited auction, with only 25 pairs being offered.
Two exclusive Pantone colors have been launched as part of this collaboration: PANTONE 16-0163 STEPN Green and PANTONE 265 STEPN GO Purple. These colors are embedded into the NFT sneaker designs, which users wear to participate in the app's fitness activities.
Pantone's industry expertise is being brought to bear on this collaboration, with its technologies and tools widely used across graphic design, fashion, and product development. This fusion of crypto collectibles with lifestyle branding further reinforces Stepn’s focus on digital ownership and community-driven fashion.
The rewards earned by users can be reinvested to level up, enhance virtual appearances, or be monetized, encouraging both physical movement and digital interaction. The green and purple shades are designed to resonate with users navigating parks, city streets, and natural trails.
By partnering with Pantone, Stepn positions itself at the crossroads of design, digital culture, and innovation. This partnership empowers the Web3 community within Stepn to creatively express individuality through color-themed assets, supporting artistic and lifestyle-driven facets of the app.
Stepn has amassed over 5.7 million registered users worldwide, and this collaboration is a significant step in its evolution. Having collaborated with brands like Adidas, ASICS, Atlético de Madrid, and Steve Aoki, this latest partnership with Pantone is a natural progression.
This partnership complements Stepn’s ongoing ecosystem built on Solana, which supports fast transactions and NFT activities. However, it does not directly imply any specific financial or blockchain infrastructure implications from this partnership specifically.
In conclusion, Stepn's partnership with Pantone is set to redefine the landscape of Web3 lifestyle apps by combining cutting-edge technology, fitness motivation, fashionable digital assets, and recognized color branding. It enhances Stepn’s vision of a lifestyle app where movement, aesthetic appeal, and creativity converge in the decentralized digital space.
The partnership between Stepn and Pantone extends beyond Web3 lifestyle and fashion-and-beauty, as the collaboration aims to incorporate technology and sports. The exclusive Pantone colors launched as part of this partnership, such as PANTONE 16-0163 STEPN Green and PANTONE 265 STEPN GO Purple, are embedded into the NFT sneaker designs, fostering a fusion of crypto collectibles with lifestyle branding.
The STEPN GO Purple Genesis sneakers, available through a limited auction, and the STEPN Green Genesis sneakers, offered through a Raffle Mint, emphasize the sports aspect of Stepn, encouraging users to engage in physical activity while expressing individuality through color-themed assets.
