Walmart Challenges Amazon Prime Day with Six-Day 'Walmart Deals' Event
Walmart is set to launch its six-day 'Walmart Deals' event from July 8 to 13, directly overlapping with Amazon Prime Day. This move is expected to intensify competition and boost summer spending, with analysts suggesting careful planning for both retailers and shoppers.
Walmart Deals will be available both online and in-store, with Walmart+ members gaining early access starting July 7. Shoppers can compare deals on both events using price-tracking sites and browser extensions. Last year, U.S. consumers spent $14.2 billion during Prime Day, highlighting the high stakes for participating retailers.
Walmart promises significant savings on specific items, such as a Samsung Smart Monitor for $199 and a Dyson V7 Cordless Vacuum for $229.99. The event will offer savings across various categories, including electronics, home, fashion, toys, beauty, and back-to-school essentials. To enhance the shopping experience, Walmart aims to upgrade its AI-powered app and streamline its site experience.
Amazon Prime Day 2025 will be held from July 8 to 11, making it the longest event in its history. Retail analysts view these overlapping sales as a key competitive moment in the retail calendar, positioning Amazon against Walmart Deals and focusing on consumer attention and market presence-building ahead of the holiday season.
With Walmart Deals and Amazon Prime Day overlapping, shoppers can expect intense competition, major savings, and a wide range of products. Both retailers aim to boost summer spending and enhance the shopping experience, making it an exciting time for consumers. However, analysts warn of potential overwhelm, emphasizing the need for careful planning and inventory management.
