Veteran executive Simon Dussart appointed as Chief Operating Officer by EWOR, aiming to expand their €60M founder grant program.
Adjust, a mobile measurement partner (MMP) and analytics company founded in 2012, has made a significant impact in the mobile app industry. Based in Berlin, Adjust specializes in mobile app attribution, measurement, fraud prevention, and analytics, serving over 165,000 apps globally with advanced features like multi-platform deep linking, AI-powered insights, real-time fraud prevention, data residency, and unlimited raw data exports [1][5].
In February 2021, Adjust was acquired by AppLovin, a mobile app technology company that operates across app marketing and publishing. The integration of Adjust's measurement platform complements AppLovin's advertising and app monetization offerings, helping developers with user acquisition analytics and optimization [2].
Layoffs at Adjust
In late November 2021, Adjust announced layoffs affecting 304 employees. The news was delivered through an automated, pre-recorded message from the CEO, ensuring a consistent communication to all affected staff [3]. All laid-off employees were paid appropriate severance.
Despite the layoffs, Adjust continues to maintain its position as a leading MMP with a strong emphasis on privacy and compliance.
Simon "Bobby" Dussart and EWOR
Rumours have been circulating about Simon "Bobby" Dussart, the former CEO of Adjust, taking on a new role as the COO of a fellowship called EWOR. However, at the time of writing, there is no verifiable information connecting Dussart to EWOR's leadership from current reputable sources.
EWOR is a radically selective fellowship, admitting only 0.1% of the 35,000+ annual applicants. It commits €60 million to early-stage founders, providing each selected founder with a €500,000 pre-seed investment, one of Europe's largest. Participants in EWOR's program include Aeon and Zero One Creative [6].
EWOR's mission, according to Dussart, is to keep founders two steps ahead of the market and build a data-driven growth engine for founders to outperform traditional strategies and create Europe's next category leaders [7]. The fellowship provides weekly one-to-one sessions with unicorn operators from companies like SumUp, ProGlove, and (previously) Adjust. Alumni of EWOR have gone on to raise €1-11 million follow-on rounds within six months of graduation.
Dussart's leadership at Adjust led to the company's growth from Seed stage to over €150 million in annual recurring revenue and a €1 billion exit [8][9]. Prior to Adjust, Dussart served as the CEO of the company, a mobile-analytics unicorn.
It's worth noting that there is no verifiable information connecting Dussart to any controversies related to Adjust or his role at EWOR.
Privacy Concerns in Mobile Analytics
While Adjust is generally portrayed positively as a leading MMP with a strong emphasis on privacy and compliance, including real-time fraud prevention and data controls [1][5], there have been cases of privacy controversies in the mobile analytics industry. For example, Onavo (acquired by Facebook) was involved in privacy controversies due to its analytics tracking methods that allowed Facebook to monitor competitor app usage without users’ full awareness [4]. This case is unrelated to Adjust but shows some context around privacy concerns in mobile analytics.
In summary, Adjust is a leading, privacy-conscious mobile measurement company founded in 2012, acquired by AppLovin in 2021, specializing in attribution and fraud prevention. There is no verifiable information connecting Simon "Bobby" Dussart to controversies associated with Adjust or his role at EWOR. No notable controversies around Adjust’s operations or data practices appear in the available data.
- Adjust's acquisition by AppLovin, a mobile app technology company, demonstrates the importance of technology in shaping business strategies, especially in the mobile app industry, as it allows Adjust to complement AppLovin's offerings in areas like user acquisition analytics and optimization.
- Simon "Bobby" Dussart, the former CEO of Adjust, may employ his expertise in finance and technology in his potential role as the COO of EWOR, a radically selective fellowship, as EWOR commits €60 million to early-stage founders and aims to build a data-driven growth engine for them, using advanced technologies to outperform traditional strategies.
