UK's QVC debuts, aiming to innovate in the realm of connected TV shopping
QVC Germany has announced that it will no longer offer its QVC2 channel in Ultra HD (UHD) resolution. Instead, the company has decided to reserve the Ultra HD resolution for its main channel, aiming to further strengthen it.
This decision comes as QVC Germany adjusts its distribution strategy to make its channels more accessible. The festive season plays an important role in entertainment and retail for both brands, and QVC Germany's move is part of a broader strategy to improve viewer experience during this crucial period.
Meanwhile, across the channel in the UK, QVC UK is deepening its collaboration with Great!. This partnership, which is part of Narrative Entertainment's commitment to making Great! channels available to as many audiences as possible, always free-to-air, has seen QVC UK's popular short-form video content being featured on the Great! Player.
Additionally, QVC UK's live shopping content is now available on Great's digital services, and shoppable ads will run on Great! CTV ad inventory, enabling viewers to purchase products via a QR code.
The extension of the SES and QVC partnership in Germany and the UK, a continuation of their long-standing partnership, secures capacity on SES's prime 19.2° East for QVC Germany's channels QVC HD, QVC2 HD, and QVC Style HD for the next few years.
Both brands share strong reach in UK households, particularly among women over 55. The collaboration between Great! and QVC UK is not only innovative in terms of technology but also in how they reach customers and build new relationships with value audiences.
The Great! portfolio includes channels such as TV, Mystery, Movies, Romance, and Christmas, with Great! Christmas available to stream on the QVC+ app. Great! FAST has previously agreed on collaboration to expand its connected TV offerings with partners including FilmRise and Venture 10 Studio Group, involved in content production and streaming networks.
However, no information was provided about any new channels or services that QVC may be planning to introduce as a result of the contract extension. Similarly, no further details about QVC UK's channels or distribution strategy were provided.
For QVC UK, the collaboration using CTV technology is a step towards innovating in how they reach customers and build new relationships with value audiences. The combination of QVC UK's retail expertise and Great!'s entertainment channels provides a powerful example of e-commerce and entertainment working together in CTV and digital environments.
