UK-based Advania records outstanding growth and significant expansion, boosting client base by quadruple
In the rapidly evolving landscape of the UK IT services sector, **Advania UK** has been actively making strategic moves to strengthen its position. Over the past few years, the company has undertaken a series of acquisitions that have significantly expanded its service portfolio, improved its market position, and accelerated its growth.
One of the earliest acquisitions was **Ancoris** in 2020, a UK-based specialist in Google Cloud services. This acquisition expanded Advania UK's cloud capabilities, enabling the company to offer more comprehensive cloud migration, management, and consultancy services. It positioned Advania as a stronger cloud partner for UK enterprises.
In 2022, Advania UK acquired **RMB**, a business focused on managed IT solutions and consulting. Integrating RMB's expertise helped Advania broaden its managed services portfolio, improving its offerings in IT infrastructure management and digital transformation projects, especially for mid-market companies.
A smaller but strategic acquisition in 2023 was **IT Renewal**, focusing on IT asset lifecycle management. This broadened Advania’s IT lifecycle service offerings, enabling clients to optimize costs and sustainability in IT operations, aligning with increasing market demand for efficient asset management and green IT practices.
These acquisitions have allowed Advania UK to cover a wider range of IT services, from cloud migration and management to asset lifecycle and managed services, making it a more holistic service provider. By acquiring established niche firms, Advania strengthened its foothold among UK enterprises seeking specialist expertise, especially in cloud solutions and IT management.
The acquisitions have also accelerated Advania’s growth trajectory within the competitive UK IT market. Integrating these firms brought in new clients and increased revenue streams, contributing to Advania’s accelerated growth. The addition of skilled teams from acquired firms has boosted Advania’s internal capabilities and innovation potential, thus better serving evolving client needs.
The acquisitions have also supported geographic and sectoral expansion, enabling Advania to serve a broader array of industries including finance, public sector, and retail more effectively. As of now, Advania UK employs over 1,500 people across more than 20 locations in the UK, and its client base has quadrupled to 9,500 clients.
Advania Group, which operates across the UK, Sweden, Norway, Iceland, Finland, and Denmark, has a team of over 5,000 talents. Advania UK's revenue has more than tripled to an estimated new total of over £1.35 billion, following strategic acquisitions and organic growth.
Notable among these acquisitions is the acquisition of **CCS Media**, which strengthened partnerships with Dell, Cisco, HPE, Lenovo, and Logitech. The acquisition of **Servium** enhanced specialised service offerings for the mid-market segment.
Advania UK has also integrated AI-powered assistance, Microsoft Copilot, across its entire workforce. Self-reported average time savings for Advania UK employees using Microsoft Copilot is around 30-40 minutes per day.
As of mid-2025, Advania UK's combined turnover for the new UK group was £452 million last year. With its strategic acquisitions and organic growth, Advania UK is poised to continue its growth and expansion in the UK IT services market.
Technology plays a crucial role in Advania UK's strategic growth, as seen in its acquisitions of specialized firms like Ancoris (Google Cloud services), RMB (managed IT solutions and consulting), IT Renewal (IT asset lifecycle management), CCS Media, and Servium. These acquisitions have expanded Advania UK's service offerings, positioning it as a comprehensive technology solutions provider in the UK IT market. Furthermore, the integration of AI-powered assistance, such as Microsoft Copilot, has boosted internal capabilities and efficiency, demonstrating Advania UK's commitment to leveraging cutting-edge technology for growth and innovation.
