Uber Appoints New Global Media Heads for Unified Advertising Strategy
Uber has appointed Ilana Abrahams-Nolte and Latha Sundaram from MediaCom as the new heads of global media buying and planning. The move, effective January 1, 2021, aims to strengthen and unify Uber's international advertising and marketing efforts.
The duo, previously serving as MediaCom U.S. chief transformation officer and group business lead respectively, will lead the Uber account. This appointment is a consolidation for Uber, made without a formal review process. It marks a shift in Uber's approach to brand building and innovation, as stated by Uber's global head of media, Travis Freeman. Effective immediately, MediaCom will handle all digital and offline brand media for Uber in active markets, leveraging Abrahams-Nolte and Sundaram's expertise in media planning and buying to optimize Uber's global advertising strategy.
Uber's appointment of Ilana Abrahams-Nolte and Latha Sundaram from MediaCom signals a new era in the company's global media strategy. With MediaCom now handling all digital and offline brand media for Uber, the company expects improved efficiency and innovation in its advertising and marketing efforts.
