Two Companies Transform Ecommerce Marketing With Privacy-First Personalization
Two innovative companies, Fueled and Opensend, are transforming ecommerce marketing by offering solutions that respect privacy while delivering personalized promotions. Both companies have seen significant success in their respective approaches.
Fueled, led by CEO Sean Larkin, has integrated hashed emails into Meta, boosting match scores by 30-50% and improving return on ad spend. Their customer data platform helps ecommerce merchants strengthen data signals sent to advertising and marketing platforms, enhancing tracking and performance. Brands like Built Basics, Dr. Squatch, and Oats Overnight use Fueled's technology to identify site visitors and link sessions across different devices or browsers for personalized advertising.
Opensend, headed by CEO and co-founder Francesco Gatti, captures emails from high-intent visitors through data partnerships with publishers. Their technology matches signals such as user-agent data against a consumer graph to identify users across devices and browsers, even when contact information hasn't been provided. Opensend works with roughly 1,000 brands, including Oats Overnight, Regent, and Alexander Wang, enabling them to distinguish between returning visitors and new ones. They also offer a persona tool for personalized marketing. Platforms like Klaviyo and Shopify use Opensend's technology for visitor identification and personalized advertising.
Both Fueled and Opensend are addressing the challenges faced by ecommerce marketers in delivering personalized promotions while respecting privacy rules and norms. By offering innovative solutions, they are helping brands improve their marketing efforts and drive growth in the ecommerce sector.
