Toyota's Japanese Sales Dip in August 2025, Global EV Sales Surge
Toyota's Japanese car sales experienced a dip in August 2025, despite strong year-to-date figures. The company's group sales in Japan fell by 10.2 percent, while Toyota and Lexus car deliveries dropped by 12.1 percent to 96,269 units. Meanwhile, Toyota's global car sales rose by 6.2 percent year-to-date, with over 7.4 million units sold.
Toyota's Japanese car sales decline in August 2025 was primarily due to operational issues and a Prius recall last year. Despite this, Toyota's global EV sales climbed by 20.6 percent year-to-date, with August 2025 showing a 34.5 percent rise compared to the same month last year. This increase is notable, given that Toyota's electric car sales in Germany decreased by 6.6 percent in August 2025.
Hybrids remain a strong point for Toyota in Japan, with 603,676 units sold in 2025. However, battery-electric car sales in Japan were low, with only 18 units sold in August 2025.
Toyota's Japanese car sales saw a setback in August 2025, but the company's global car and EV sales continue to rise. The company's focus on hybrids in Japan and increased global EV sales indicate a commitment to diverse powertrain options. Toyota will need to address operational challenges to maintain its sales momentum.
