Toyota and Pokémon Collaboration: Turning Pokémon Dreams into Reality with the Miraidon Toyota Model
In a unique collaboration between The Pokémon Company and Toyota, the Toyota Engineering Society has brought a beloved Pokémon character to life, creating a real-world mobility concept inspired by the Pokémon Miraidon from the game Pokémon Violet.
The project, which began with a single drawing sent to the Toyota Engineering Society, embodies the message "Adults' Devotion Makes Children's Dreams Come True." The theme for the 2023 project was Future Mobility, reflecting Toyota's commitment to transforming fictional characters into engineering marvels.
Hinano Serizawa, a young artist, was the winner of the project. Her winning idea was chosen after Toyota Engineering Society surveyed elementary schools in Aichi Prefecture. Hinano expresses her dreams for the future in a video related to the project, and was surprised to see the real life-sized Miraidon after submitting her drawing.
The life-sized mobility version of Pokémon Miraidon was displayed in Tokyo Midtown Hibiya in March 2024. The vehicle, designed by Toyota engineers, showcases the ability to move as a mobility device should, embodying the sleek, futuristic contours of the in-game creature.
The project involved advanced design and manufacturing technologies, similar in ambition and approach to Honda's analogous Koraidon project. The hands of TES members can be seen in the video, reflecting the team's dedication to bringing Hinano's dream to life.
The special edition of the Toyota Miraidon was released on Children's Day, making it an ideal family viewing experience. The display received attention from children, adults, and media alike, showcasing the appeal of this unique collaboration.
For Hinano, Miraidon is the most famous future mobility in the world, reflecting the impact of the Pokémon franchise on children's imaginations. The Pokémon Company and Toyota's collaboration on the Toyota Miraidon Project is a testament to the power of collaboration and the ability to turn dreams into reality.
A video of the Toyota Miraidon is available for viewing, allowing the public to experience the wonder and excitement of this unique project. The Toyota Miraidon Project is a shining example of how dreams can become reality, and the power of collaboration to bring fictional characters to life.
In this unique collaboration between The Pokémon Company and Toyota, the emerging concept of electric-vehicles was demonstrated through the life-sized mobility version of Pokémon Miraidon, showcasing Toyota's dedication to advanced technology and future lifestyle. As Hinano Serizawa, the young winner of the project, dreams of a future with advanced vehicles like the Miraidon, her vision serves as a testament to the power of children's dreams and the potential for technology to redefine modern mobility.
