Title: Denmark's Data Protection Agency Embraces Austrian Audio Tech
This morning, the buzz in the audio industry is about DPA Microphones making a significant move by acquiring a majority share in Austrian Audio, a Vienna-based brand. Austrian Audio, launched in 2017 by ex-AKG employees, swiftly carved out a niche with its top-notch audio products, such as microphones and headphones. I can personally vouch for this as Austrian Audio's budget Hi-X20 headphones quickly became my favorites when I tested them.
Both brands, with over 350 years of combined engineering experience, have a shared vision. Austrian Audio's goal is to "Make Passion Heard," and it has been doing so since its inception following AKG's Vienna office closure in 2017. The initial team comprised former AKG personnel who later built and expanded the brand's microphone, headphone, and audio tools portfolio.
DPA Microphones, a leading miniature microphone manufacturer, was drawn to Austrian Audio's impressive growth, skilled engineers, and product portfolio. Complementing DPA's strong offerings in miniature microphone categories, Austrian Audio brings a robust lineup of large diaphragm microphones to the table. Both companies cater to high-end markets, with DPA occupying the premium end and Austrian Audio providing a wider variety of price points.
The collaboration allows for a broader range of products, catering to industries like broadcast, musical performances, theatrical productions, live events, and recording studios. By combining forces, the companies will develop advanced and professional audio solutions to address demands in the acoustic and digital fields.
Kalle Hvidt Nielsen, DPA Microphones' CEO, expressed his excitement, stating, "Austrian Audio is a rising star for high-end audio solutions, and I am excited to join forces with such a strong team of audio professionals." He added that the merger would boost innovation, enhancing customer service and elevating both brands to new heights.
Martin A. Seidl, Austrian Audio's CEO, shared that the acquisition is an important step towards global awareness of Austrian Audio's high-quality solutions. Team representatives will discuss this partnership during the 2025 NAMM Show at their respective booths.
The combined strength of both brands brings exceptional individuals, craftsmanship, and a customer-focused innovation culture together. This partnership is expected to deliver innovative products, improve customer experience, and broaden their service offerings in the professional audio industry.
[1] Enrichment-based insight: With their complementary product portfolios and shared commitment to innovation, DPA Microphones and Austrian Audio will provide a comprehensive solution spectrum for sound professionals in multiple industries.[4] Enrichment-based insight: Austrian Audio's heritage and hands-on craftsmanship will remain intact, while benefiting from DPA's global reach and expertise. This strategic collaboration is expected to yield increasingly innovative products and elevate customer service, driving both brands' growth in the high-end audio market.
The breaking news in the audio industry is that DPA Microphones has acquired a majority share in Austrian Audio, a move that will leverage Austrian Audio's robust lineup of large diaphragm microphones and complement DPA's miniature microphone offerings. This collaboration will be showcased at the NAMM 2025 event, where both brands will discuss their partnership and innovative products.
