Tesla Provides Discount of Up to €4,000 on Model 3 in Certain European Regions with Introduced 'Tesla Incentive'
Tesla Introduces "Tesla Bonus" Incentive Program in European Markets
Tesla, the leading electric vehicle (EV) manufacturer, has launched a new initiative aimed at boosting the affordability and adoption of EVs in several European countries. The program, known as the "Tesla Bonus," offers discounts on the Model 3 in Italy, Luxembourg, Spain, and Portugal.
The discounts are part of Tesla's ongoing efforts to adapt its strategies in response to market conditions in Europe, as competition in the EV market intensifies. The latest discounts are intended to make Tesla vehicles more accessible to a wider group of consumers.
In Luxembourg, for instance, the Rear-Wheel Drive (RWD) variant of the Model 3 can be ordered starting at €35,996 (C$56,100) after the Tesla Bonus. When combined with the Luxembourg government's €6,000 (C$9,300) electric vehicle subsidy, the final price for the RWD Model 3 is €29,996 (C$46,800). This makes the RWD Model 3 in Luxembourg one of the most affordable entry points for a premium sedan in the region.
Similarly, in Portugal, the discount applies to inventory Model 3 models. The discount for Italy, Luxembourg, Spain, and Portugal is €4,000 (C$6,200), €4,000 (C$6,200), €3,290 (C$5,100), and €3,800 (C$5,900) respectively.
It's worth noting that the Tesla Bonus can be combined with existing government subsidies for even greater value. In some countries, such as Portugal, the discount may be limited to inventory vehicles.
While the Tesla Bonus program is currently available in the mentioned countries, specific details on discounts by country or eligibility criteria are not publicly available as of August 2025. For the most accurate and detailed information, checking Tesla’s official local websites per country, or contacting Tesla dealerships directly, is recommended.
This news comes amid a significant drop in Tesla vehicle sales in Europe by 43.7% for the first half of 2025, with no mention of consumer incentive programs affecting sales. However, the latest round of incentives could signal a broader strategy by Tesla as it navigates market fluctuations in Europe.
The "Tesla Bonus" incentive program is an exciting development for consumers looking to make the switch to electric vehicles in Europe. The discounts do not include any advertisements, ensuring a transparent and straightforward purchasing process for consumers.
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