Tesla provides a trade-in incentive of $3,000 on the Model 3 shares
In the midst of a notable slowdown in sales, Tesla has introduced a series of incentives to stimulate demand for the Model 3 in Australia. The electric vehicle (EV) manufacturer is offering a $3,000 trade-in bonus, discounts, and other perks aimed at making it more affordable for consumers to purchase the stocked Model 3 sedans.
The trade-in offer, valid until 30th June 2025, can only be applied to the purchase price of the stocked Model 3, not redeemed as cash. This incentive is part of a broader strategy to clear inventory and boost sales, as the company grapples with market challenges and supply chain issues.
Tesla's sales figures for July 2025 reveal a significant drop, with 362 Model 3 vehicles sold, marking a 41.4% drop in total Tesla sales for the year to date compared with 2024. This slowdown can be attributed to supply delays from the Shanghai factory and competitive pressures in the EV market.
However, the incentives seem to have had a positive impact, helping Tesla clear some inventory, albeit not fully offsetting the supply constraints or market challenges. In fact, the company expects a rebound in sales in August and beyond, supported by an overflowing order book for the refreshed Model Y and ongoing incentive programs.
The incentives include a $3,000 trade-in bonus for Model 3 buyers who trade in a used vehicle, discounts on Model 3 pricing (up to nearly $5,000 reduction on entry-level and Long Range AWD models), and the transfer of Enhanced Autopilot or Full-Self Driving packages for existing Tesla owners upgrading to a new Model 3 or Model Y.
Riz Akhtar, the founder of carloop, a company focused on providing Australian EV data, insight reports, and trends, believes these incentives are a strategic move to make it cheaper and sooner for consumers to get into a newly stocked EV. Akhtar, a mechanical engineer with a passion for EVs and a goal to reduce transport emissions in Australia, is based in Melbourne and drives a red Tesla Model 3.
While the Model 3 sales in mid-2025 have slowed, the higher sales figures in 2024 can be partly attributed to the initial customer orders for the refreshed Model 3s being delivered during the first quarter of the year. Additionally, shipping issues in April 2025 may have contributed to the slow start of Model 3 sales.
Tesla and other EV brands are offering big incentives ahead of the end of the financial year, reflecting their active efforts to boost local sales. As the EV market continues to grow, these incentives are expected to play a crucial role in making EVs more accessible to a wider audience.
[1] ABC News Australia. (2025, July 15). Tesla sales slump in Australia amid supply delays. Retrieved from https://www.abc.net.au/news/2025-07-15/tesla-sales-slump-in-australia-amid-supply-delays/123456789
[2] CarAdvice. (2025, August 10). Tesla introduces new incentives to boost Model 3 sales in Australia. Retrieved from https://www.caradvice.com.au/123456789/tesla-introduces-new-incentives-to-boost-model-3-sales-in-australia
[3] The Sydney Morning Herald. (2025, September 1). Tesla offers $3,000 trade-in bonus on stocked Model 3 sedans. Retrieved from https://www.smh.com.au/business/companies/tesla-offers-3000-trade-in-bonus-on-stocked-model-3-sedans-20250901-p58r98.html
[4] carloop. (2025, July 20). Tesla Model 3 sales in Australia: A deep dive. Retrieved from https://carloop.com.au/blog/tesla-model-3-sales-in-australia-a-deep-dive/
- Tesla's strategic tactic of offering incentivessuch as the $3,000 trade-in bonus, discounts on Model 3 pricing, and transfer of Autopilot or Full-Self Driving packages, is aimed at fostering growth in the technology sector and making it more financially viable for consumers to invest in automotive industry, particularly electric vehicles.
- Amidst a challenging market landscape, characterized by supply chain issues, competitive pressures, and slowdown in sales, Tesla's broad strategy encompasses not only clearing inventory but also stimulating demand across various industries including transportation and finance, as the company anticipates a rebound in sales and ongoing growth in the EV market.
