Tesla introduces additional incentives to stimulate Model Y sales
Tesla Boosts EV Sales in Australia with Trade-In Bonuses and Incentives
Tesla's electric vehicle (EV) sales in Australia experienced a significant surge in June 2025, marking the highest sales month of the year. This boost was largely attributed to trade-in bonuses and incentives, which encouraged both existing and new customers to purchase Tesla vehicles.
In June, Tesla delivered over 4,500 units, the majority of which were Model Y and Model 3 sales. The company introduced several new incentives to maintain this momentum, including a $3,000 lending incentive for buyers financing a new Model Y, a $3,000 novated lease incentive for lease customers, and an ongoing $2,000 trade-in bonus on new or demo Model Y purchases. These incentives are valid until September 2025.
Moreover, Tesla allowed existing EV owners to transfer their enhanced autopilot (EAP) or full-self-driving (FSD) software to a new or demo Tesla, saving up to $10,100 on full-self-driving software. This offer is valid until September 30, 2025.
These incentives appear to be targeted at clearing out existing Model Y inventory, particularly older generation stock, while encouraging new orders of the refreshed Model Y. The trade-in incentive for existing vehicles is also valid until September 30, 2025. The lending and novated lease incentives are valid until September 2022 and September 2022, respectively.
Riz Akhtar, a mechanical engineer and the founder of carloop—a Melbourne-based company specializing in Australian EV data, insight reports, and trends—has a passion for cars, particularly EVs. He spent the first 7 years of his career building transport infrastructure before starting carloop with the aim of focusing on EVs and reducing transport emissions in Australia. Riz currently drives a red Tesla Model 3.
Despite the boost in sales in Q2 2025, Tesla's sales in the first half of 2025 were down compared to the same period in 2024. The drop in sales is partially due to elevated sales of the refreshed Model 3 in Q1 of 2024 and the delayed start of sales for the refreshed Model Y until Q2 2025.
In order to achieve its annual sales number of 38,347 by 2024, Tesla needs to sell around 4,000 cars a month from this point on. These incentives and promotions are expected to help Tesla reach this target.
[1]: Tesla Australia - Promotions [3]: Tesla Q2 2025 Sales Report
- As Tesla Australia continues to leverage incentives to boost sales, potential customers might find appealing offers like a $3,000 lending incentive for buying a new Model Y, a $3,000 novated lease incentive, and a $2,000 trade-in bonus on new or demo Model Y purchases.
- To stay updated on the latest lifestyle trends, tech enthusiasts can consider investing in the latest gadgets, cars, and electric-vehicles, such as the Model Y and Model 3, especially during periods when Tesla offers exclusive promotions like the ones currently available until September 2025.
