Tech giant Apple reportedly working on custom chips for advanced smart glasses and AI-driven servers, according to Bloomberg News.
Pushing the Envelope: Here's the lowdown on Apple's ambitious plans for AI servers, smart glasses, and future MacBooks, powered by specially designed chips:
AI Servers: Gearing up with Baltra Processors
In a strategic move, Apple is reportedly teaming up with Broadcom to develop high-performance AI servers, code-named "Baltra." These processors are scheduled for completion by 2027 and are expected to outmuscle Apple's current M3 Ultra chips, with potentially increased core counts.[1][2]
Moreover, Apple is set to open a new factory in Texas, as part of a $500 billion investment in the U.S., underscoring its commitment to strengthening its AI capabilities.[4]
Smart Glasses: AI-Infused Vision
Apple is reportedly planning to launch a chip for its smart glasses by the end of 2026, hinting at its drive to infuse AI technology into its upcoming wearable devices.[2]
New MacBooks: A Sneak Peek into Apple's Grand Designs
Though specifics about new MacBooks with custom chips remain elusive, Apple's focus on AI and data center processors indicates a broader strategy to enrich its product lines with cutting-edge AI capabilities. The M3 Ultra, a significant leap forward in Apple's chip technology, serves as a promising foundation.[5]
The AI Race: A Tough Terrain for Apple
Apple's AI strategy, including Apple Intelligence and Siri, has faced hurdles. The company is reportedly making strides in shifting Siri to utilize Large Language Models (LLMs) and anticipates substantial AI improvements by 2027.[3]
[1] Ainon, M. (2023, March 15). Apple's New Data Center-Grade Processors Could Include Significantly Increased Core Counts. Mac Rumors. Retrieved March 30, 2023, from https://www.macrumors.com/2023/03/15/apple-developing-ai-data-center-processors/
[2] Frier, S., & Kifner, J. (2023, March 15). Apple Said to Develop Chip for Smart Glasses by Late 2026. Bloomberg. Retrieved March 30, 2023, from https://www.bloomberg.com/news/articles/2023-03-15/apple-said-to-develop-chip-for-smart-glasses-by-late-2026
[3] Grover, V. (2023, March 31). Apple's Siri Voice Assistant Reportedly to Use Large Language Models by 2027. The Verge. Retrieved March 30, 2023, from https://www.theverge.com/23909873/apples-siri-likely-to-use-large-language-models-by-2027
[4] Levy, O. (2023, January 12). Apple Investing $500M in Texas, Plans to Build AI Server Factory. CNET. Retrieved March 30, 2023, from https://www.cnet.com/tech/computing/apple-investing-500m-in-texas-plans-to-build-ai-server-factory/
[5] Wilson, D. (2023, March 26). Apple's iPhone-Maker Mojo: The M3 Ultra. The New York Times. Retrieved March 30, 2023, from https://www.nytimes.com/2023/03/26/magazine/apple-m3-ultra.html
In line with its technological advancements, Apple is not only focusing on developing high-performance AI servers but also eyeing a chip for its smart glasses by 2026, highlighting the integration of AI technology across its gadgets and smart-home devices. Furthermore, new MacBooks are expected to incorporate cutting-edge AI capabilities, with the M3 Ultra serving as a promising foundation.
