Tampa Bay Times Partners with Brainworks for Next-Gen Ad Management
Tampa Bay Times, a leading newspaper in the region with over 1 million weekly readers, has partnered with Brainworks, a veteran in the newspaper software industry. The collaboration aims to enhance ad operations and unlock growth opportunities through Stratica, a CRM platform offering next-gen sales automation tools.
Brainworks, with a 40-year track record of serving over 1,000 North American publications, will provide Tampa Bay Times and its sister publications with a multi-channel advertising management platform. The platform, Stratica, includes sales workflow tools to improve collaboration and team interaction, and offers next-gen sales automation tools for activity and task management.
Tim May, Brainworks CEO, sees this partnership as a long-term strategic platform for growth and flexibility. Bruce Faulmann, Tampa Bay Times' VP of Advertising Sales and Marketing, chose Stratica for its API-first technology, which aligns with the newspaper's commitment to innovation and excellence. Tampa Bay Times, a Pulitzer Prize-winning publication with 14 awards to its credit, continues to invest in technology to enhance its operations and reach.
Brainworks' Stratica platform will empower Tampa Bay Times' advertising sales and marketing efforts. With its advanced tools and Brainworks' extensive industry experience, the partnership promises to unlock growth opportunities for the newspaper, further solidifying its position as a leading voice in the Tampa Bay region.
