Study Reveals Disparities in Brand Mentions Across Google's AI and ChatGPT
A recent study comparing brand mentions in Google's AI Overviews, AI Mode, and OpenAI's ChatGPT has revealed significant disparities. The research, conducted by an unidentified author, shows that Google's AI Overviews dominate brand exposure, while ChatGPT lags behind in brand mentions.
Google's AI Overviews surfaced brands in 36.8% of queries, more than six times ChatGPT's 6.02 brands per query on average. ChatGPT offered no brand mentions in 43.4% of queries, indicating a stark contrast in brand exposure. The study also found that Google's AI platforms and ChatGPT often gave different brand recommendations, with only 17% of queries producing the same brands across all three platforms.
The rare moments of brand alignment depended on query intent. When users searched with 'compare' queries, the platforms agreed on brands 80% of the time. However, Google's AI Overviews and AI Mode showed higher citation rates than brand mentions, suggesting a preference for factual information over brand promotion. ChatGPT, on the other hand, mentioned more brands than it cited, with 3.2 times more brand mentions than citations.
The study highlights the differing approaches of Google and ChatGPT in brand exposure. While Google's AI Overviews dominate brand surfacing, ChatGPT lags behind but mentions brands more frequently than it cites. The study also underscores the impact of query intent on brand alignment across these platforms.
Read also:
- AI-Generated Humor Spreads on Gemini Nano Banana: Light-hearted Modifications Spark Concerns over User Privacy
- China is, unlike the United States, embracing technological progress rather than attempting to restrict it.
- Social media spat between Elon Musk and Sam Altman features their confrontation; discord revolving around business rivalry in relation to Apple
- EU's AI Act Enters Force: New Rules, Bodies, and Categories for AI Safety
