Strategies for Designing Information Graphics for Email Newsletters:
In the digital age, email infographics have emerged as a powerful tool for businesses and organisations seeking to engage their audiences effectively. These visually appealing and concise messages can be used for a variety of purposes, from updating subscribers on major personnel changes to promoting sales campaigns.
By adopting a mobile-first approach, email infographics can be designed to cater to the smaller screens and vertical layouts of mobile devices. Simplicity and clarity are paramount, ensuring that the content is engaging, visually appealing, and optimised for various devices.
Tailoring infographic content to specific segments of the email list based on interests, industry, or previous engagement is another best practice. This targeted approach ensures that the infographic resonates with the recipients, improving engagement rates.
Keeping it simple, crisp, and concise is also crucial. Avoid cluttering the infographic with too much text or overly complex visuals. Use succinct messages and straightforward graphics to communicate key points quickly, ensuring that the text is minimal and easy to read on small screens.
Maintaining brand identity elements such as colours, fonts, and logos consistently across email infographics is important for reinforcing recognition and professionalism.
Optimising images and using clickable thumbnails is another key recommendation. Because email clients handle images differently and large infographics can cause loading issues or trigger spam filters, use optimised, smaller thumbnail images within the email. Link these thumbnails to a full, detailed version of the infographic hosted on your website or landing page.
Implementing CSS media queries to detect device screen size and orientation, allowing your infographic layout to adapt dynamically, is also essential. This approach improves the experience whether the email is opened on mobile (portrait or landscape) or desktop.
Balancing visuals with text is another important consideration. While visuals are key to engagement, always include some meaningful text in the email body to support the infographic. This helps with accessibility and ensures the message is conveyed even if images do not load immediately or at all.
Thorough testing of your email infographics on different devices, screen sizes, and email clients is crucial to ensure they display correctly and load quickly.
For complex or lengthy infographics, feature a compelling part within the email and provide a link to the full version on a dedicated landing page. This drives traffic to your website and maintains user engagement without overwhelming the email itself.
Email infographics can be customised for occasions when a company needs to thank customers, subscribers, donors, or others. They can also display thought leadership and industry authority by offering pro tips along with keeping recipients updated about events.
Using email infographics to provide pro tip infographics that capitalise on trends of cultural events can boost open rates and encourage engagement. However, it's important to test the infographic in multiple environments before sending it to subscribers.
The need to create responsive infographics for email newsletters is increasingly important for brands. The best format for infographic emails is whichever format supports the story being told. Email infographic newsletters should contain limited text and can support various stages of the buyer or user journey.
Email infographic newsletters can be exported directly in HTML format to be used with email service providers like Mailchimp or Outlook. Internal email infographics can be used to keep employees informed during crises or remind workers of important upcoming dates or to encourage them to use all of their vacation time.
Email newsletter infographics are useful for various types of organisations, including those with access to high-quality photographs of members, employees, or customers. Responsive design became essential in the early 2010s with the rise of smartphones, and the trend continues to grow today. By integrating these practices, you can create responsive email infographics that deliver a powerful, accessible, and visually appealing message across all devices, enhancing engagement and conversion rates.
Behind the scenes, designing a brand kit for email infographics can ensure consistency with a company's colors, fonts, and logos, reinforcing recognition and professionalism. To maximize engagement on smartphones and gadgets, consider incorporating optimized thumbnail images of the infographic, enhancing user experience while maintaining the brand's technology footprint.
