Strategies for Crafting Infographics for Email Newsletters
In the digital age, email newsletters have become a crucial tool for businesses to connect with their audience. However, many brands are overlooking a key aspect of email design: responsive design for infographics. With the rise of smartphones, it's now safe to assume that at least half of email newsletter recipients are viewing content on a mobile device.
Recent expert sources emphasise the importance of creating **mobile-optimized, legible, and visually engaging infographics** within a responsive email layout. The best practices for this include designing mobile-first, using legible text sizes, optimizing image sizes, combining visuals with supporting text, implementing responsive email design techniques, segmenting your audience, creating dedicated landing pages, testing across email clients, and considering the file size of the infographic.
Starting with a mobile-first design is essential, as these are the most common platforms for email viewing. Large or complex infographics can render poorly or trigger spam filters, so using an optimized thumbnail around 600 pixels wide in the email, showing the most compelling section, which links to the full infographic on a website or landing page, is recommended. This boosts deliverability and drives traffic.
When it comes to text, simplicity is key. No text should be smaller than 16 points to maintain readability on small screens. Choosing fonts that maintain clarity even at small sizes is also crucial. Infographic-style banners can give readers a taste of a weekly or monthly newsletter, providing a balance between visuals and copy.
In addition to external communications, email infographics can be used internally to keep employees informed. For instance, during the early days of the COVID-19 pandemic, infographic emails were used to update employees about important updates and reminders.
Email infographics offer a versatile and effective way to engage audiences. They can be customized for branding, seasonal updates, promotional campaigns, and internal communications. Whether in the form of single images or dynamically developed using HTML, the best format for infographic emails is whichever supports the story being told.
In conclusion, the use of responsive email infographics is a game-changer for businesses looking to engage their audience effectively while ensuring high deliverability. By following the best practices outlined, brands can create visually appealing, mobile-optimized infographics that deliver valuable information in an easy-to-digest format.
Brands should prioritize the creation of mobile-optimized, legible, and visually engaging infographics within a responsive email layout, especially with the increase in mobile device usage. This can be achieved by designing infographics mobile-first, using legible text sizes, optimizing image sizes, and implementing responsive email design techniques.
In the process of creating email infographics, brands should pay attention to data-and-cloud-computing technology to ensure the infographics are easily accessible, visually appealing, and deliver valuable information effectively. Using HTML technology can provide versatility in presenting the infographics, tailoring them for branding, seasonal updates, promotional campaigns, and internal communications.
