Stock prices of ticket marketplace StubHub to be evaluated by Wall Street analysts
StubHub, one of the largest platforms for secondary ticket sales, made its public debut on Wall Street on Wednesday. The company, co-founded in 2000 by its current CEO, Eric Baker, was sold by eBay to Viagogo for $4.05 billion in 2020.
In its initial public offering (IPO), StubHub offered just over 34 million shares and raised approximately $800 million. The shares are trading on the New York Stock Exchange under the symbol "STUB," with an initial public offering price of $23.50 per share. However, StubHub's stock fell 2% from its IPO price on its first day of trading.
Despite facing legal action in Washington, D.C., Pennsylvania, and New York over allegations of deceptive advertising and inflated ticket prices, StubHub reported a 3% increase in revenue to $827 million during the first half of 2025 compared with the same period in 2024.
The IPO market is on track for its best year since 2021, with notable debuts such as Figma, Klarna, Circle Internet Group, and Gemini (majority owned by the Winklevoss twins). StubHub's IPO adds to this momentum, despite the challenges the company faces.
Ticket prices for concerts and sporting events have been rising sharply for consumers over the last few years. According to the U.S. Labor Department's consumer price index, ticket prices increased by 5.2% in 2024 and 6.8% in 2023. This trend has continued through 2025, with ticket prices outpacing the broader increases for overall inflation in both 2023 and 2024.
The attorney general for Washington, D.C., sued StubHub in 2024, accusing the platform of advertising low prices and then increasing them with extra fees. The company is also facing similar lawsuits in Pennsylvania and New York.
StubHub plans to use the proceeds from the sale to pay down debt and for general corporate purposes. At the offering price, StubHub has a market valuation of about $8.6 billion.
Live Nation's revenue for the first half of 2025 was corrected to show the correct figures, but the impact on StubHub's financials was not immediately clear.
As StubHub navigates these challenges, it remains one of the leading players in the secondary ticket market. The company's IPO marks a significant milestone in its history and opens a new chapter in its journey.
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