Steak 'n Shake Brings Bitcoin to Fast Food Nationwide
Steak 'n Shake is set to make a significant splash in the crypto world. From May 16, all 500-plus of its U.S. locations will accept Bitcoin as payment, marking one of the largest fast food integrations of the digital currency to date.
The company has been building anticipation for this move since March, incorporating Bitcoin imagery into its marketing. While other fast food brands have dabbled with crypto, Steak 'n Shake's full-scale launch is one of the boldest plays yet. The acceptance of Bitcoin at Steak 'n Shake brings crypto payments to high frequency, low cost food purchases, a notable milestone for the currency.
Jack Dorsey, a prominent Bitcoin advocate, has supported Steak 'n Shake's consideration of Bitcoin acceptance. However, it remains unclear how the fast food chain plans to implement Bitcoin payments on such a large scale or if it will utilise the Bitcoin Lightning Network for faster transactions.
Steak 'n Shake's Bitcoin acceptance comes just before Bitcoin Pizza Day on May 22, adding to the excitement around this development. This move not only signals a shift in the fast food industry's approach to payments but also brings Bitcoin closer to everyday, high-frequency purchases.
