Sony assists a boutique postproduction company in completing intricate media projects.
In early 2024, Arsenal FX Color, a high-end, boutique postproduction house in Los Angeles, upgraded its monitoring setup with the installation of Sony's newest 4K HDR master monitor, the BVM-HX3110 TRIMASTER HX Professional Grading Monitor.
This state-of-the-art monitor offers a host of key features tailored for high-end color grading and post-production work. Among these features are the TRIMASTER HX OLED Technology, which provides extremely accurate color reproduction and deep blacks, and high resolution and HDR support, essential for detailed image evaluation.
The BVM-HX3110 also supports wide color gamuts, accurately reproduces gamma curves, and offers built-in calibration features, ensuring long-term color stability. Its multiple input/output options, low latency, and reference-grade performance make it an ideal tool for professional colorists.
Arsenal FX Color, known for producing long-form content for broadcast television, streaming services, feature films, and commercials, has found the new monitor to be particularly beneficial. The superior color accuracy, confidence in HDR workflow, consistency across projects, improved workflow efficiency, and industry-trusted reference have significantly enhanced their grading quality.
The demand for HDR grading and viewing is increasing, with streamers advancing the requirements for HDR. Arsenal FX Color now finds itself having to meet 4,000 nits, a significant jump from the conversation around 1,000 nits a year ago. The growth of the home entertainment market is leading to increasingly discerning viewing consumers expecting higher quality levels in professional monitoring.
The BVM-HX3110 offers improvements in viewing angles, quicker pixel response, and a more intuitive menu system, addressing concerns about color and contrast shifts when viewing off-axis. Arsenal FX Color's team, consisting of a colorist, an editor, and a visual effects artist, appreciates these improvements, as they offer significant workflow benefits.
The new monitor complements Arsenal FX Color's current inventory of Sony monitors, which includes several BVM-X300 models and several BVM-HX310s. The BVM-HX3110 offers the same color gamut as the BVM-HX310 for ease of use in tandem operation and overall consistency.
With this upgrade, Arsenal FX Color is well-equipped to stay up to date with the latest trends in monitoring for streaming platforms, ensuring they have the best tools to handle anything a client may throw at them in terms of monitoring. The team at Arsenal FX Color finds peace of mind knowing they are prepared for the future of professional monitoring.
- In the evolving business of technology and data-and-cloud-computing, Arsenal FX Color's decision to upgrade its monitoring setup with Sony's BVM-HX3110 TRIMASTER HX Professional Grading Monitor signifies a strategic investment in gadgets that cater to the high-end color grading and post-production demands of the broadcast television, streaming services, feature films, and commercials industry.
- As the demand for High Dynamic Range (HDR) grading and viewing continues to surge, especially among home entertainment consumers, Arsenal FX Color's choice of the BVM-HX3110, capable of handling intensive HDR workflows such as meeting 4,000 nits, underscores their commitment to providing features and solutions that stay at the forefront of the industry.
