Sky Sports designed a non-conventional football broadcasting setup
In August 2023, Sky Sports made significant strides in enhancing the broadcast quality and providing a more immersive experience for viewers of the Women's Super League (WSL). The changes, which include a revamped studio setup and the integration of cutting-edge technologies, aim to elevate WSL coverage into a different space.
At the heart of the new studio setup is the use of Ross Video's Piero software, working in conjunction with an in-house touchscreen system. This allows presenters to interact seamlessly with the analysis tools, providing insightful and engaging commentary during matches.
Viz software, on the other hand, is utilised to drive on-screen graphics, including name supers, league tables, and data-driven stats. The Viz software is further enhanced during match coverage by an app called Hyper, which dynamically adds stats, bookings, subs, team sheets, and more, ensuring viewers are kept up-to-date with the latest developments.
The main WSL gallery used is PCR3, but other galleries are brought into play when there is an overflow due to other sports like cricket and NFL. This flexibility ensures that Sky Sports can provide comprehensive coverage of all the action, no matter how busy the sports schedule.
Social media platforms also play a crucial role in the new WSL coverage. By collaborating with the coverage team, the social team determines a question of the day and interacts with the audience on Sky Sports WSL accounts. This engagement helps to create a sense of community and fosters a deeper connection with the viewers.
Two content creators popular in the women's football and WSL social space have been employed to interact authentically and bring relevance to the audience. Their presence adds a personal touch to the coverage, making it more relatable and engaging for fans.
While the studio setup for WSL coverage does not use any virtual elements, the studio used for Monday Night Football and Saturday Night Football does feature a virtual ceiling and an augmented reality wall. This technology adds an extra dimension to the coverage of these high-profile matches, making them even more immersive for viewers.
In summary, Sky Sports' new studio setup and the integration of advanced technologies are set to revolutionise the way we watch and engage with the Women's Super League. With its focus on interaction, community, and authenticity, Sky Sports is providing a more immersive and engaging experience for viewers, making the WSL more accessible and enjoyable for all.
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