Siberian Residents Prefer AI for Domestic Chores, Not for Trust in General Decision-Making.
Every second individual uses AI for everyday photo processing and task delegation, according to a recent survey.
Russian citizens are integrating artificial intelligence (AI) into their daily lives, particularly for practical purposes. A study conducted by MegaFon uncovered that ai-powered assistance for leisure activities, travel planning, and entertainment is popular among users. However, the majority of respondents are not yet ready for meaningful conversations with AI.
In the survey, conducted in major Russian cities in April 2025, a total of 3600 people participated. The study revealed that 79.1% of participants interact with AI through voice assistants, generative services, and recommendation platforms. The most common scenarios include information search (57.4%), text editing (27%), and learning (20.1%).
Two-thirds of respondents regularly use AI for leisure activities such as choosing movies, events, and even gifts. Nearly a quarter of respondents rely on neural network recommendations for choosing movies and music while every fifth individual utilizes them for planning travel routes and finding accommodations. Other activities include seeking entertainment video content, learning about concerts and exhibitions, and occasionally chatting with bots. Even for party planning, 7.6% of respondents use AI.
Nearly every second respondent (44.4%) regularly processes photos using AI. The use of AI is not just for aesthetics but also due to the wide availability of tools. For instance, the HONOR Magic 7 camera offers high-quality shooting with AI support, including a super zoom of 15-50x, a Harcourt-style portrait mode, portrait enhancement, and concert shooting functions.
AI is not only an assistant in photography but also a co-creator of creative content, with 57.6% of users publishing social media content created or edited by neural networks. Furthermore, AI has carved out a niche in emotional support. Twenty-eight percent of respondents use it to reduce anxiety and stress while thirty-eight percent say that technology helps them cope with boredom and loneliness. Respondents are starting to rely on AI for complex mental health issues, with almost one in five admitting that they sometimes find it easier to communicate with AI than people, and twelve percent are already using AI psychologists.
The study shows a key trend: Russians are more willing to delegate AI for daily tasks than to share their inner world. Algorithms are seen as a convenient tool to help navigate routine, but they cannot replace the trust, empathy, and intuition of human interaction.
Artificial Intelligence is gaining significant attention in smartphones lately, according to Eduard Merishavyan, Director of Retail Commerce. In 2024, sales of AI-enabled devices increased by 81% in their network compared to the previous year. The interest in AI devices continues to grow.
You can purchase the Honor Magic 7 with 256GB of memory from the online store and MegaFon salons.
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In terms of global trends, automated image enhancement and generative photo editing are widely adopted, thanks to cost reductions and efficiency gains. However, in Russia, there is a focus on the risks associated with the manipulation of AI systems for propaganda by state-linked actors. In contrast, consumer-facing emotional AI tools receive less attention in Russian reports, though global adoption trends for therapy bots likely persist alongside rising skepticism in Western nations. The explosion of small, efficient models drives the global adoption of AI assistants for scheduling, research, and workflow automation, but propagandistic infrastructure complicates reliable AI delegation in Russia due to disinformation.
- The Honor Magic 7, an AI-enabled smartphone, offers high-quality photography with features like a super zoom of 15-50x and AI support for functions such as portrait enhancement and concert shooting.
- AI-generated social media content is used by 57.6% of Russian respondents, indicating a growing trend of AI as a co-creator of creative content.
- According to Eduard Merishavyan, Director of Retail Commerce, there has been a significant increase in sales of AI-enabled devices in their network, with a 81% rise in 2024 compared to the previous year.
- PАO "MegaFon", with INN 7812014560, is advertising the availability of the Honor Magic 7 in their online store and MegaFon salons.
