Shipyard purchases TinyWins to strengthen multi-platform services
The Shipyard, a comprehensive creative agency, has announced the acquisition of digital agency TinyWins, a move that marks its fourth significant purchase in the marketing industry.
Financial details regarding the deal, which involves a combination of cash and stock, remain undisclosed. TinyWins' co-founders, Lillian Marsh and Matty Ayers, along with CEO Alwyn De Gallegos, are set to join The Shipyard's leadership team as managing partners and equity holders, reporting to Matt Bruot, the agency's president.
The acquisition follows The Shipyard's previous purchases, including PR firm Fahlgren Mortine and its subsidiary TURNER in May 2024, and brand marketing agency Mering in 2020. The move signifies a strategic expansion in The Shipyard's offerings, aiming to deliver integrated marketing solutions across various channels.
The Shipyard's growth trajectory is backed by Canadian private equity firm Alaris Equity Partners, which invested $81.5 million as of May 2024.
The integration of TinyWins is expected to enhance The Shipyard's cross-channel offerings and further its long-term ambition of providing fully integrated marketing solutions. Rick Milenthal, chairman, founder, and CEO of The Shipyard, described TinyWins as a "unicorn" for its unique combination of high strategy, design, and technology.
With the acquisition, The Shipyard gains 75 TinyWins employees, bringing its headcount to approximately 500. The combined agency's estimated annual revenue is between $100 million and $110 million, with billings approaching $400 million.
TinyWins' AI expertise is expected to help The Shipyard automate routine tasks, allowing it to focus more on creativity and imagination. Despite retaining its brand identity, TinyWins will operate under a single P&L with The Shipyard. Its leadership team will continue to lead while working alongside The Shipyard teams.
The acquisition aims to drive growth and strengthen The Shipyard's competitive edge in the marketing industry. The integrated portfolio of agencies positions The Shipyard as a comprehensive marketing solutions provider, catering to clients' needs across various channels.
- With the strategic acquisition of TinyWins, The Shipyard is now poised to diversify its offerings, integrating technology-driven AI expertise into its finance, business, and marketing solutions.
- The addition of TinyWins' capital and personnel to The Shipyard's workforce signifies a significant boost, enabling the agency to automate routine tasks and focus more on creative growth.
- The integration of TinyWins is anticipated to propel The Shipyard's financial growth, with the combined agency projected to generate annual revenue between $100 million and $110 million, and billings approaching $400 million.
