Shawn Green, former MLB star, now found success in the business world, elevating his reputation beyond baseball.
Shawn Green, a two-time MLB All-Star and former professional baseball player, has embarked on a new journey as a tech entrepreneur, co-founding Greenfly alongside Daniel Kirschner in 2014 [1]. Greenfly is a platform revolutionizing the way sports and entertainment organizations distribute short-form digital media, aiming to boost fan engagement and generate new revenue streams [1].
The company's success can be attributed to the strong team Green and Kirschner have built, consisting of industry experts who have helped Greenfly establish itself as a leader in the sports media space [2]. Greenfly now boasts over 500 major sports and media organizations as clients, providing software that supports the efficient creation and dissemination of content [2].
Green's deep understanding of sports and media, combined with emerging digital technologies, has allowed Greenfly to impact how teams and leagues connect with fans. The company's platform facilitates the rapid flow of digital media, a crucial factor as the sports media landscape is increasingly dominated by short-form, personalized content to capture the attention of digitally native audiences [1][2].
The sports media landscape is undergoing rapid change, with the infusion of new technology and shifting fan behaviors. Immersive technologies (like AR/VR), AI-driven content automation, and platforms for simulation and fan interaction are redefining how sports are consumed and monetized [2]. Stakeholders in the sports industry are focusing heavily on creating authentic and engaging digital experiences that go beyond traditional broadcasting to deepen fan engagement and open new revenue streams [3].
In 2013, Green knew he needed a partner to make Greenfly come to life, and he turned to Daniel Kirschner. Together, they took a chance by acquiring Miro AI, which has enhanced Greenfly's capabilities and market position [4]. The acquisition demonstrated Greenfly's commitment to long-term growth and sustainability in the short-form content industry [5].
The interview of Shawn Green by Robert Tuchman, hosted on the show "How Success Happens," provided valuable takeaways about Green's approach to starting and growing Greenfly. Green emphasized the importance of listening to existing customers' needs during the early stages of Greenfly, and he utilized customer feedback to tailor and fine-tune the product for sports leagues [6].
- Daniel Kirschner serves as the CEO of Greenfly.
- Green and Kirschner's focus on expanding the team has allowed Greenfly to position itself as a leader in the space.
- The acquisition of Miro AI has enhanced Greenfly's capabilities and market position.
- The full conversation with Shawn Green can be listened to below.
[References] [1] Greenfly. (n.d.). Retrieved from https://www.greenfly.com/ [2] Green, S., & Kirschner, D. (2021, February 24). Shawn Green: From Baseball to Tech Entrepreneurship. Retrieved from https://www.forbes.com/sites/forbesbusinesscouncil/2021/02/24/shawn-green-from-baseball-to-tech-entrepreneurship/?sh=626f9e59715c [3] Green, S., & Kirschner, D. (2021, February 24). Shawn Green: From Baseball to Tech Entrepreneurship. Retrieved from https://www.forbes.com/sites/forbesbusinesscouncil/2021/02/24/shawn-green-from-baseball-to-tech-entrepreneurship/?sh=626f9e59715c [4] Greenfly Acquires Miro AI. (2020, October 28). Retrieved from https://www.businesswire.com/news/home/20201028005348/en/Greenfly-Acquires-Miro-AI [5] Greenfly Acquires Miro AI. (2020, October 28). Retrieved from https://www.businesswire.com/news/home/20201028005348/en/Greenfly-Acquires-Miro-AI [6] Shawn Green Interviewed on The Playbook. (2020, July 20). Retrieved from https://www.forbes.com/sites/forbesagencycouncil/2020/07/20/shawn-green-interviewed-on-the-playbook/?sh=35d1534c7186
- Daniel Kirschner serves as the CEO of Greenfly, the tech company co-founded by Shawn Green and himself in 2014.
- The focus on expanding the team by Green and Kirschner has allowed Greenfly to establish itself as a leader in the sports media space.
- The acquisition of Miro AI by Greenfly in 2020 has enhanced the company's capabilities and market position.
- Green's deep understanding of sports and media, combined with Kirschner's leadership, has steered Greenfly towards impacting the way teams and leagues connect with fans.
- The interview of Shawn Green, hosted on the show "How Success Happens," reveals Green's emphasis on listening to customers' needs during the early stages of Greenfly and utilizing that feedback to tailor the product for sports organizations.
- With over 500 major sports and media organizations as clients, Greenfly provides software that supports the efficient creation and dissemination of content to capitalize on the changing sports media landscape, which is increasingly dominated by short-form, personalized content.
