Scheduling optimal Facebook posting times in the year 2025
In the ever-evolving world of social media, understanding the best times to post on Facebook can significantly boost your engagement rates. Here's a guide to help you navigate the optimal posting times based on various industries.
For businesses across the board, the mid-week and mid-afternoon hours seem to be the sweet spot. Data-driven social media trends suggest that the best times to post on Facebook in 2026 to maximize likes, impressions, and engagement are around 1–4 p.m. on Wednesday and Thursday. These times align with peak user activity and higher engagement rates, similar to patterns observed on platforms like Instagram and LinkedIn [1][2][3].
However, it's essential to remember that customization based on your unique audience remains crucial. Facebook's algorithm favours original, engaging content posted when your audience is most active. Posting when users are taking breaks during work or just after work hours often drives more impressions and likes.
If you're in the restaurant industry, focus on posting between 11:00 AM and 1:00 PM on Wednesdays, as well as Thursdays and Fridays. To make your posts stand out, consider using trending reel audio and Facebook hashtags, posting one or two reels per day at well-chosen times, such as 9 PM [4].
For businesses in the media sector, Tuesdays, Wednesdays, and Fridays are the best days to post, with specific times being Fridays from 5 to 9 a.m., and Sundays at 7 a.m. and 9 a.m. [5].
In the finance industry, Tuesdays and Wednesdays at 11 a.m., Thursdays at 10 a.m., and noon are the recommended posting times [6].
If you're in the education sector, posting between 8 to 10 a.m. on Mondays, noon on Tuesdays, 9 a.m. on Wednesdays, and 9 to 11 a.m. on Fridays is advisable [7].
For travel and tourism, focus on posting between 9 a.m. on Wednesdays and 10 a.m. on Fridays [8].
In the healthcare industry, posting at 10 a.m. on Mondays, Tuesdays at 10 and 11 a.m., and Fridays at 10 a.m. is recommended [9].
To optimize your reach, consider using a Facebook scheduler that allows easy scheduling of Facebook group and page posts, placing a link with a visual link in posts, scheduling multiple images, and first comment. Some recommended Facebook schedulers offer a drag-and-drop Facebook calendar, audience analysis, and a 14-day free trial [10].
Remember, to maximize your strategy in 2026 specifically, regularly analyze your Facebook Page Insights to identify your unique audience activity patterns and adjust posting times accordingly, as platform algorithms and user behavior can shift over time.
Sources: [1] Buffer.com [2] Sproutsocial.com [3] Hootsuite.com [4] Facebook.com [5] Adobe.com [6] Growthmarketingpro.com [7] Educationweek.org [8] Tourismreview.com [9] Healthcareitnews.com [10] Socialbee.io
- In the lifestyle and entertainment sectors, businesses can benefit from Facebook's peak user activity by scheduling posts around 1–4 p.m. on Wednesday and Thursday, similar to patterns observed on platforms like Instagram and LinkedIn.
- For industries like finance, education, travel and tourism, healthcare, and media, it's important to analyze audience activity patterns and adjust posting times accordingly, using a Facebook scheduler like Socialbee.io to optimize reach and engagement.
