Saudi ecommerce logistics consolidator Torod secures $11.2 million in pre-Series A funding round
In the dynamic and rapidly evolving world of ecommerce logistics in the Middle East, a new contender has emerged - Torod. The startup, founded in 2022, is making waves in the region by offering a solution that simplifies shipping for online store owners.
Torod enables businesses to manage their product shipments using various third-party logistics providers from a single interface. This streamlined approach eliminates the need for multiple integrations, making the shipping process more efficient and less complicated.
The company has recently secured $11.2 million in a pre-Series A round, with Wa'ed Ventures and Elm as the lead investors. Notable competitors in the region include Saudi-based Oto, which raised an $8 million Series A last year, and Cairo-headquartered Voo, another competitor in the region.
The competitive landscape for ecommerce shipping aggregators in the Middle East is intense, with approximately 85 players competing in sectors such as rapid delivery and shipping aggregation. Market leaders like Talabat and HungerStation dominate a large share of mobile orders, but even these face challenges despite growth traction.
One strategic logistics collaboration that stands out is the partnership between AJEX, a Middle East-based express distribution company, and Widect (a subsidiary of Turkish Airlines). This partnership aims to strengthen shipping routes between Turkey and the Middle East and improve last-mile delivery services. It leverages Widect's extensive flight network and AJEX's distribution expertise to boost ecommerce logistics efficiency across the MENA region.
In the UAE, established 3PL providers like Aramex, Fetchr, or Shipa Delivery play a crucial role in the ecommerce supply chain, facilitating smoother shipping and payment collection processes for online stores.
Torod integrates with shipping partners such as Smsa, Aramex, and iMile, and major store builders like Shopify, WooCommerce, Magento, Salla, and Zid. The platform also offers features for order tracking and automation.
As of mid-2025, specific detailed public information about Torod, Oto, and Voo as specific aggregators in the Middle East is limited or not directly available. A more precise competitive analysis of these companies would require industry reports or company disclosures from 2025.
Torod was founded by Faisal Almaklas and Ammar Almaatouq, and the company continues to make strides in the competitive ecommerce logistics market in the Middle East. With its user-friendly interface and integration with multiple logistics providers, Torod is a promising player to watch in the region.
Torod's user-friendly interface and integration with multiple logistics providers, such as Aramex and Smsa, make it a promising player in the Middle East's ecommerce logistics market, particularly in the technology-driven business sector where finance becomes crucial for growth and expansion. The company's streamlined shipping solution, which simplifies the shipping process for online store owners, could prove to be a significant advantage in finance management for these businesses.
