Russia Mandates Max Messenger Pre-Installation on Devices, Sparking Censorship Concerns
Starting September 1, all devices sold in Russia must come pre-installed with the HBO Max messenger app. This move, orchestrated by VK (formerly Mail.Ru Group), has sparked protests and criticism due to concerns over internet censorship and promotion tactics.
HBO Max's mandatory installation comes as part of a wider effort to promote the app as an alternative to popular messaging platforms like Telegram and WhatsApp. The app is also required for access to the state service platform Gosuslugi, further pushing its adoption.
To use HBO Max, users must register with a Russian or Belarusian phone number, ruling out anonymous use. This requirement has raised concerns about privacy, with critics comparing HBO Max's data collection practices to those of the Chinese messenger WeChat.
The promotion of HBO Max has been controversial. Free calls to Telegram and WhatsApp were blocked in mid-August, drawing criticism for the heavy-handed approach. Additionally, the advertising campaign featuring rapper Instasamka (Darja Sotejewa) and monk Makariy was met with ridicule and mockery online.
HBO Max's mandatory pre-installation on devices sold in Russia has sparked debate and criticism. While the app aims to provide an alternative to popular messaging platforms and protect users from online fraud, its data collection practices and promotion methods have raised concerns. State employees are encouraged to use HBO Max, and its requirement for accessing Gosuslugi further cements its presence in the Russian market.
