Return in May 2025: Highlighting Innovation in Media, Broadcasting, and Pro AV Sectors - CABSAT and Integrate Middle East reunite
CABSAT and Integrate Middle East 2025: A Platform for Media Evolution
The global entertainment sector is on an upward trajectory, with content and digital technologies taking centre stage. This trend is particularly evident at the upcoming events, CABSAT and Integrate Middle East, which are set to take place at the Dubai World Trade Centre from May 13-15, 2025.
CABSAT, now in its 31st edition, is a long-standing event that continues to be a significant player in the broadcast, media, and technology landscape. This year, the event will feature a mix of industry veterans and new market entrants, with exhibitors such as IPS Mena, Hohem Tech, Nordlys, Stype, First Gulf Company, Akratek, and Advanced Media Trading participating. Returning global leaders like Unilumin, Godox, Neewer, and Leyard are also set to make an appearance.
Integrate Middle East, now in its third edition, remains the region's only event dedicated to the Pro AV and media technology sector. The event will showcase IoT- and AI-powered solutions, immersive audiovisual technology, and digital signage innovations.
The key trends and innovations shaping the future of media, broadcast, satellite, content creation, Pro AV, and technology at CABSAT and Integrate Middle East 2025 include privatization and commercialization of media, advanced broadcast and Pro AV technologies, next-generation satellite and connectivity solutions, OTT and streaming evolution, and content innovation.
The Gulf region is experiencing a shift from state-controlled media to private sector-driven content creation and broadcasting, with strong support from sovereign funds, policy reforms, and growing media hubs, particularly in the UAE and Saudi Arabia. This transformation covers the entire content pipeline from scripting to distribution, alongside supporting horizontal infrastructure such as telecom, cloud, satellite, and regulation.
Innovations showcased at these events include 5G Broadcast technologies, new transmitters, and architecture supporting network resilience and sustainability. There is an emphasis on solutions that enable higher quality video workflows such as 4K quality checks, color gamut validations, and autoscaling features, plus transparent LED holographic displays for enhanced visual experiences.
With the satellite industry’s ongoing evolution, CABSAT and related events highlight cutting-edge satellite connectivity options critical to content distribution and broadcast scalability in the region, addressing new business models and operational efficiencies.
Operators are replacing legacy OTT platforms with flexible, multi-device, and localization-friendly solutions to meet rising demand in the Middle East. Seamless user and data migration combined with advanced monetization models are key in this space, demonstrated by platforms like Spectar+ and VOO OTT upgrades.
Popular formats include game shows, scripted dramas, reality TV, and digital-first content designed to leverage both traditional and new media channels. Post-production and VFX capabilities are also rapidly advancing, supporting high-quality, engaging content suitable for a modern, global audience.
The Middle East Pro AV market is projected to reach US$ 22.7 million by 2030, growing at a CAGR of 6.9% from 2023 to 2030. The global entertainment sector is expected to generate US$ 2.6 trillion in revenue by 2025, with a 5% CAGR since 2020, and accelerating to a 10.6% CAGR through 2030, reaching US$ 4.41 billion.
The Content Congress, a key highlight of CABSAT 2025, will focus on the theme "Where Insights Ignite Change-Shaping the New Narrative of Media for the 21st Century." The event will host over 150 global speakers and cover topics such as the role of AI in the Middle East media landscape, the rise of esports in broadcasting, and the growth of the Arab box office.
Alex Nicholl, Vice President of New Industries at DWTC, emphasized the importance of CABSAT 2025 and Integrate ME 2025 in advancing digital transformation, fostering global partnerships, and driving business growth. These events serve as a platform for unveiling the latest in broadcast and media technology, emphasizing privatization, digital transformation, advanced Pro AV solutions, satellite connectivity, and modernized OTT infrastructures—reflecting a rapidly evolving media ecosystem in the Gulf and MENA regions.
- The transformation of the global entertainment sector is centered around content and digital technologies, a trend evident at the upcoming CABSAT and Integrate Middle East events in 2025.
- CABSAT, in its 31st edition, is a significant player in the broadcast, media, and technology landscape, featuring a mix of industry veterans and new market entrants.
- Integrate Middle East, in its third edition, remains the region's only event dedicated to the Pro AV and media technology sector, showcasing IoT- and AI-powered solutions and digital signage innovations.
- Key trends at CABSAT and Integrate Middle East 2025 include privatization and commercialization of media, advanced broadcast and Pro AV technologies, next-generation satellite and connectivity solutions, OTT and streaming evolution, and content innovation.
- The Gulf region is undergoing a shift from state-controlled media to private sector-driven content creation and broadcasting, with strong support from sovereign funds, policy reforms, and growing media hubs.
- Innovations showcased at these events include 5G Broadcast technologies, new transmitters, and architecture supporting network resilience and sustainability, as well as solutions for higher quality video workflows and transparent LED holographic displays.
- The Content Congress, a highlight of CABSAT 2025, will focus on the role of AI in the Middle East media landscape, the rise of esports in broadcasting, and the growth of the Arab box office, fostering global partnerships and driving business growth.
