Retail giant Walmart introduces Inkbox temporary tattoos to its on-site product variety
Inkbox Temporary Tattoos Arrive at Walmart
In a move that signals the growing trend of direct-to-consumer (DTC) brands partnering with major retailers, Inkbox's temporary tattoos are now available at Walmart. This collaboration marks an expansion of Walmart's assortment, bringing in new and exciting brands to its shelves.
Inkbox, a company known for its exclusive designs with contemporary artists such as BTS, Post Malone, Keith Haring, and Rupi Kaur, has partnered with Walmart to offer a collection of its patented For Now Ink tattoos. The collection, which will be sold on Walmart's website and in 1,500 stores, provides a new way for Walmart customers to express themselves.
The semi-permanent designs, which last one to two weeks, offer the authenticity and quality of a permanent tattoo without the commitment. Inkbox President and co-founder, Braden Handley, believes this is a unique offering that appeals to a wide audience.
The Inkbox collection with Walmart represents a trend of DTC brands seeking big-box brick-and-mortar retailers to carry their products. While specific recent examples beyond the well-known Ulta Beauty partnership with Target are less explicitly detailed, it is clear that Walmart and Target continue to open wholesale and marketplace channels that are accessible to DTC brands.
Creighton Kiper, vice president of beauty at Walmart U.S., stated that they are thrilled to welcome Inkbox to their family. Other brands that have recently entered into wholesale agreements with Walmart include home care brand Grove Collaborative, skin care brand Loops, and vitamin supplement company Care/of.
The fall expansion will feature stand-alone displays and dedicated customer experiences in select Walmart locations. Each package in the exclusive Walmart collection contains two tattoo designs. Inkbox generated sales of approximately $30 million in 2021, and the company was acquired by pen-maker BIC in 2022 for $65 million.
This partnership between Inkbox and Walmart signals a shift in the retail landscape, as DTC brands continue to seek opportunities to reach a wider audience through partnerships with major retailers. With its unique offering and strong brand identity, Inkbox aims to expand its core consumer base by partnering with Walmart.
- The collaboration between Inkbox and Walmart showcases the growth of artificial intelligence (AI) in the business sector, as AI algorithms likely helped in identifying and facilitating this strategic partnership.
- In the realm of finance, the decision for both Inkbox and Walmart to undertake this partnership reflects a trend of risk-taking and innovation, particularly in the retail industry.
- The partnership between Inkbox and Walmart is indicative of a new era of labor market dynamics, where traditional retailers are partnering with DTC brands, creating new job opportunities in the retail and technology sectors.
- The Inkbox partnership with Walmart is a testament to the evolving landscape of the business and technology industry, as DTC brands increasingly leverage technology to reach wider audiences and expand their market presence.
