Renamed image and redesigned website announced by Cross Switch for expansion in expanding markets worldwide
Cross Switch Unveils New Brand and Expansion Strategy
Cross Switch, a leading payments infrastructure provider, has announced a focused expansion strategy aimed at establishing itself as a go-to platform for digital payments in emerging economies, particularly in Africa and Latin America. The company has unveiled a refreshed brand identity and redesigned website to support this growth.
The new brand carries the message "Switch on, Scale up," reflecting Cross Switch's mission to empower businesses with a unified payment orchestration platform tailored for complex emerging economies. The visual rebrand and website build were handled by Liquid Thought.
Key elements of Cross Switch's expansion strategy include establishing a growing presence in important markets like South Africa and Kenya, where it has secured critical licenses, including South Africa’s Third-Party Payment Processor (TPPP) license. This license enables Cross Switch to operate legitimately and gain trust among local merchants and fintech firms.
Cross Switch is also building local partnerships to support merchants and fintechs in these regions. Its proprietary platform, CS+, provides a unified orchestration layer that integrates local and cross-border collections, disbursements, and payment service provider enablement through a single integration. Features include smart routing, real-time insights, and compliance-oriented infrastructure to efficiently handle payments in local currencies across Africa while supporting compliant expansion across borders.
The company aims to leverage its strengthened brand and platform capabilities to enable scale, speed, and regulatory compliance, thereby becoming the preferred payments infrastructure provider for digital commerce and financial services in emerging economies. This strategy reflects Cross Switch's intent to leverage regulatory progress and local market knowledge, combined with technology innovation, to facilitate seamless payments in regions with complex payment ecosystems and high growth potential.
While there is no direct information indicating expansion moves outside Africa and Latin America in the provided sources, these regions are explicitly named as high-growth focus areas by Cross Switch in their strategic communication.
For those interested in learning more about African tech startups, there is a data repository named Labari Insights, where one can find valuable information.
[1] Cross Switch Press Release, "Cross Switch Unveils New Brand and Expansion Strategy," [Date], URL.
- Cross Switch's expansion strategy encompasses focusing on digital payments in emerging economies, particularly in Africa and Latin America, with an aim to establish itself as a leading platform in these regions.
- Cross Switch's strategic partnerships in African and Latin American markets, such as securing South Africa's Third-Party Payment Processor license, demonstrate its commitment to leveraging technology to facilitate seamless payments in these high-growth regions with complex payment ecosystems.
