Redefining Production Perfection: NASCAR's Pursuit of Advanced Manufacturing Techniques
Online Event Recap:
📅 Originally Aired: April 10, 2025
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Presented By: Tulip
Topic: Maximizing Manufacturing Efficiency: Lessons from RFK Racing
Discover How teams like RFK Racing tackle complex manufacturing challenges and drive innovation to the win! Join this enlightening discussion.
In this webinar, you'll hear firsthand insights from the frontlines of earth-shattering motorsports action.
Winning in NASCAR isn't just about speed—it's also about precision, process control, and perfection in execution. Every week, RFK Racing dismantles and reassembles their race cars, ensuring every part meets top-notch tolerances. But this isn't just a talent exclusive to the racing world—similar challenges plague manufacturers daily.
That's why we've invited Kevin Kidd, Director of Software and Analytics at RFK Racing, and Humberto Silva, Customer Success Manager at Tulip, to share their unique insights. They'll discuss how RFK Racing transformed from a manual, Excel-based system to a connected, agile, digital-first manufacturing environment, and how manufacturers can apply their strategies for improvement.
Here's a sneak peek at what they'll cover:
- Identifying and fixing production bottlenecks, quality issues, and data silos
- The significance of traceability in high-performance operations (and how RFK Racing keeps every part measured, tracked, and validated)
- Eliminating manual, disconnected systems through digital workflows (bye-bye spreadsheet chaos!)
- Leveraging real-time data to accelerate assembly, reduce quality costs, and continuously improve operations
Key Players:
Kevin Kidd | Director - Software and Analytics | RFK Racing
Kevin Kidd is a seasoned veteran in automotive and motorsports engineering, boasting nearly 25 years of experience. At RFK Racing, he oversees software development and data-driven strategies to optimize race car performance, with a focus on speed, safety, and sustainability.
Humberto Silva | Customer Success Manager | Tulip
With over 20 years of manufacturing, program management, and consulting experience under his belt, Humberto Silva is a customer success powerhouse at Tulip. After working in multiple manufacturing roles at Procter & Gamble, Humberto furthered his expertise with an MBA in consulting, specializing in program management. Now, he helps customers maximize their potential with Tulip.
So, buckle up and prepare to gear up for optimized manufacturing performance—this webinar is one you won't want to miss!
Proudly Sponsored By:
Tulip
- The webinar, Maximizing Manufacturing Efficiency: Lessons from RFK Racing, will delve into the strategies employed by RFK Racing in the motorsports industry, offering valuable insights for the broader manufacturing industry.
- By transitioning from a manual, Excel-based system to a connected, agile, digital-first manufacturing environment, RFK Racing demonstrates how such precise approaches can be applied in the realm of finance and technology-driven sports.
- During the webinar, Kevin Kidd, Director of Software and Analytics at RFK Racing, and Humberto Silva, Customer Success Manager at Tulip, will share their expertise on traceability, a key aspect in high-performance operations, and its application in various manufacturing sectors.
- Participants of the webinar will gain insights into eliminating manual, disconnected systems through digital workflows, ultimately streamlining operations within the sports, finance, and technology sectors.
- The webinar, sponsored by Tulip, encourages attendees to learn from RFK Racing's innovative use of precision in motorsports and apply those strategies to their respective industries, be it sports, finance, manufacturing, or technology.


