Real Estate Lease Successfully Increased Blog Traffic by 380% Through Utilization of Infographics and Blog Visuals (Case Study)
In the world of entrepreneurship and small businesses, standing out from the crowd is crucial. For Lease Ref, the world's only online commercial lease review company, this was no exception. Co-founder Carrie Wood found herself in need of a solution to elevate Lease Ref's blog content with professional visuals, despite lacking design experience.
Enter the world of user-friendly graphic design platforms. Carrie Wood discovered a platform that offered simple tools for creating professional infographics, perfect for blog posts. This platform, which includes Canva, Piktochart, Venngage, Visme, Stencil, and Infogram, is a game-changer for non-designers seeking to create visually appealing content.
These platforms stand out due to their ready-to-use templates, AI-assisted features, easy drag-and-drop editing, and exporting/download options suitable for blogs. Many offer free plans with limited features and paid plans unlocking additional templates, AI credits, storage, and download options.
For Carrie Wood, the platform proved to be a valuable asset. She saved designs as her own templates to customize later, used simple visuals to explain key concepts in her blog posts, and organized her content by creating folders. She was able to demystify complex information and create blog content that is actually fun to read, thanks to the platform's extensive library of professional icons, illustrations, and royalty-free stock photos.
Carrie Wood also used humor in her blog posts, liven up dry, complex information with simple arrows and text. She kept readers engaged with short infographics throughout a blog post and used informational infographic templates with designated sections and clear headers to visualize the key information in her blog post.
The results were impressive. Lease Ref's blog post "132 Insanely Useful Websites for Entrepreneurs and Small Business" drove 380% more views than their second-best performing blog post, demonstrating the power of professional visuals in capturing and holding a reader's attention.
Moreover, Lease Ref grew its blog traffic with custom blog headers and engaging infographics. Carrie Wood used visuals like area charts to illustrate opportunities for profiting from a subletter, and she used infographics to summarize blog posts and break up walls of text, improving the flow and offering actual value.
In addition, Carrie Wood can apply the Lease Ref branding to each design with My Brand Kit, a feature offered by the platform. She also found the platform's "Save as Template" feature useful for scaling template design, and the multiple export options for completed designs were a convenient addition.
In summary, for non-designers looking to create professional infographics easily, Canva, Piktochart, Venngage, and Visme are the best choices to explore first due to their balance of ease of use, template variety, and professional outputs. These platforms are not just tools for design, but tools for growth and engagement, as demonstrated by Carrie Wood and Lease Ref.
Developing professionally designed visuals became essential for Lease Ref to distinguish themselves in the competitive landscape of entrepreneurship. Embracing user-friendly graphic design platforms like Canva, Piktochart, Venngage, Visme, Stencil, and Infogram, Carrie Wood discovered the ideal solution to elevate Lease Ref's blog content with technology, enhancing readability and engagement.
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