Rapidly rising popularity of RavenTrack in African affiliate marketplaces
Riding the Wave: How RavenTrack Is Revolutionizing Affiliate Marketing in Africa
As the African continent embraces the digital age, businesses that grasp both local intricacies and global standards are reaping rewards. One such company leading the charge is RavenTrack, an affiliate tracking platform making a stir with its customized approach to Africa's rapidly evolving online marketing terrain.
During the 2025 SiGMA Africa summit, Aron Myerthall, Sales Manager at RavenTrack, and Kai Manyeh, Project Account Manager, shared their experiences, insights, and growth plans with iGaming AFRIKA.
RavenTrack offers a state-of-the-art affiliate tracking solution, designed to help brands understand their customers' routes to their services. "We're all about tracking. Our platform follows how players reach brands and operators," said Aron Myerthall.
Africa, a market traditionally retail-focused, presents vast opportunities yet unique challenges. AronMyerthall emphasized, "Moving online is new in Africa. We’re making it easier for businesses and providing the journey people want."
Offline interactions remain crucial in Africa's marketing and sales landscape. Thus, simple digital tools and dashboards aren't suffice. "Our platform excels due to offline tracking. We can track street-workers, kiosk visits, even taxi trips, using promo codes instead of tracker links," explained Kai.
More than merely a tech vendor, RavenTrack defines itself as a partner for African businesses' growth. Customer service is key to their model, and their record speaks volumes: a 96% retention rate and a 70% referral rate demonstrate their commitment to pleasing clients.
"We don't just provide technology; we guide our partners, educate them, and understand their needs," Aron remarked. RavenTrack strives to learn, develop, and optimize traffic for everyone involved, ensuring long-term success for both affiliates and brands.
Beyond service, RavenTrack serves as a dependable educational resource for its partners. "We're serious about Africa, taking our time to grow responsibly," Aron added.
RavenTrack unapologetically stands out as a go-to affiliate platform in Africa, offering unrivaled offline tracking and personalized customer service tailored to the continent's specific market dynamics. Its focus on accurate tracking, even offline engagements, and dedicated support empowers businesses to traverse Africa's thriving affiliate marketing landscape confidently.
- Traditionally, Africa has been a retail-focused market, but RavenTrack is making it easier for businesses to transition online, providing a specialized approach to the continent's evolving online marketing ecosystem.
- Aron Myerthall, Sales Manager at RavenTrack, stated that their platform is more than just technology; they guide their partners, educate them, and tailor their services to meet the unique needs of African businesses.
- RavenTrack's unique selling point is its ability to track affiliate engagements beyond traditional online methods, such as street-workers, kiosk visits, and even taxi trips, using promotional codes instead of tracker links.
