Rapid growth and expansion plans unveiled by toy start-up Teeela, boasting an impressive 900% year-over-year increase.
Teeela: Revolutionising Online Toy Shopping with Personalised Gift Wrapping
Teeela, a Kuwaiti toy startup, is making waves in the online shopping world by offering a unique and personalised shopping experience. Founded in 2018 by Abdulwahab Al-Khulaifi, Ibrahim Al-Khulaifi, and Yahya Al-Refaie, the company aims to reinvent the feeling of receiving a cherished gift while maintaining the convenience of online shopping.
The Teeela app allows users to personalise their toy purchases by selecting stickers, adding personal photos, and choosing from a variety of gift wrap designs. This level of customisation not only adds a personal touch to the gifts but also mimics the excitement of shopping in a physical shop.
One of Teeela's standout features is its customised gift wrapping service. Orders are wrapped in style before delivery, ensuring exact dimensions for any toy gift size. This automated process helps avoid unnecessary waste and maximises costs. Teeela was, in fact, the first company to offer such a service for toys purchased via their app.
The founders of Teeela noticed a gap in the toy market regarding online availability and decided to fill it with their innovative approach. They aim to make shopping for games and toys an interactive and entertaining activity. The Teeela app provides short-form videos of every product offering, adding a dynamic element to the shopping experience.
Social media plays a significant role in Teeela's communication with its target audience, consisting of existing and soon-to-be mothers, as well as children and young adults. The app tailors communication to each segment's preference, ensuring a personalised and engaging experience for all users.
Teeela's services extend beyond toy selection and personalised wrapping. They also offer a wide range of toys categorised by age, allowing customers to easily find suitable gifts for children of all ages. New arrivals are also highlighted, providing inspiration for those seeking something unique.
The founders of Teeela are not just stopping at Kuwait. They have ambitious plans to expand their services to the MENA region. Their personalisation initiative has already been extended to local graphic designers, resulting in a limited gift wrap design for Kuwait National Day.
In a world where the feeling of receiving a cherished gift is often overshadowed by consumerism, Teeela is making a difference. With its innovative approach to online shopping and commitment to personalisation, the company is truly revolutionising the way we shop for toys. Teeela's success is evident, with the company reporting a 900% year-over-year growth.
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