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Bragg Gaming Group, a leading provider of content and technology in the digital gambling industry, has forged a significant partnership with Fanatics Casino. This collaboration aims to expand Bragg’s presence in the U.S. iGaming market, particularly in the key states of New Jersey, Michigan, and Pennsylvania.
The partnership deploys Bragg’s Remote Gaming Server (RGS) technology and offers a diverse portfolio of games, including proprietary titles from Atomic Slot Lab, Wild Streak Gaming, and Indigo Magic, as well as content from third-party studios like Incredible Technologies, Bluberi, King Show Games, and Sega Sammy Creation. Popular games such as "Cai Fu Emperor Ways" and "Queenie" are now available to Fanatics Casino users.
Fanatics Casino, known as America’s fastest-growing online casino, is leveraging this collaboration to attract players by integrating innovative loyalty programs and tapping into its large sports fan base for cross-market opportunities. The company plans to expand its content roster with new studio partners and deepen its presence in multi-state markets.
Matevz Mazij, CEO of Bragg Gaming Group, anticipates a continuing relationship with Fanatics Betting and Gaming, with regular new game releases to keep the content fresh and engaging for players. This partnership follows Bragg’s recent content development agreement with Hard Rock Digital.
For Fanatics, this deal boosts its casino content portfolio at a critical time as it seeks to expand beyond sports betting and establish itself as a major player in U.S. online gaming. Kieron Shaw, Manager of Fanatics Casino Games Content, emphasises the strategic importance of the partnership.
Looking ahead, the planned introduction of new studio partners and titles later in the year underscores Bragg’s strategy to remain agile and content-rich in a rapidly evolving market. This partnership is a strategic move for both companies to capitalise on the booming U.S. digital gambling market, combining Bragg’s content creation and technology with Fanatics’ innovative approach and customer reach.
In summary, Bragg Gaming Group has partnered with Fanatics Casino to launch its online casino content and Remote Gaming Server (RGS) technology in New Jersey, Michigan, and Pennsylvania. This collaboration is part of a broader push to capitalise on the growth of the U.S. iGaming market.
Sports betting enthusiasts at Fanatics Casino can now enjoy a variety of games, including those from online casinos, thanks to Bragg Gaming Group's deployment of its Remote Gaming Server (RGS) technology. This partnership between the two companies is a strategic move to capitalize on the booming U.S. digital gambling market, combining Bragg's technology and content creation with Fanatics' innovative approach and customer reach.
