Pet Food Industry Shifts to Sustainable Packaging
The pet food industry is witnessing a shift towards more sustainable packaging, with a particular focus on reducing single-use plastics. This trend is driven by consumer demand and the growing concern for the environment.
A significant 58% of consumers now view brands favourably when they limit or eliminate plastic in their packaging. This has led some pet food companies to take action. For instance, Wellness and Royal Canin have partnered with TerraCycle for recycling programmes. Meanwhile, brands like dolceDOGS are opting for 100% recyclable glass, and Bozita is focusing on sustainable production using renewable energy. German small manufacturers are also emphasising sustainable packaging and short supply chains.
The use of plastic in dry pet food packaging, particularly for premium and superpremium brands, is increasing. However, many of these plastics fall into the single-use category. To address this, companies like Dynamite Specialty are introducing recyclable packaging, and Annamaet is using biodegradable bags. Nestle Purina is even launching a packaging research institute and encouraging recycling of wet pet food cans.
With 65% of U.S. consumers more concerned about plastics in the ocean than climate change, and 80% aware of single-use plastic bans, the demand for sustainable packaging is clear. Pet food companies are responding, with 30% of U.S. pet owners already trying to avoid products with excess packaging. As consumers expect sustainability, it's also good business for pet food companies to embrace these changes.
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