Paid Ads Expert Aashna Makin Shares Insights on PPC Success and Mistakes
Aashna Makin, a seasoned paid ads specialist with over eight years of experience, has managed campaigns worth over $2 million a month across various industries. Recently, she joined PPC Live The Podcast to share insights about paid search advertising.
Aashna's expertise has been honed through careful monitoring and structured testing. She believes that understanding the industry and aligning strategy with client goals and customer behaviors is crucial. In one instance, she spotted and corrected a campaign error by removing a negative keyword, restoring its performance.
Despite her success, Aashna has faced challenges. Early in her career, she excluded the keyword 'meet up' from a dating events campaign, leading to a sharp drop in leads. This taught her the importance of understanding the client's unique context and not blindly following best practices. She now takes extra time to grasp the industries she works in, ensuring her strategy aligns with client goals and customer behaviors.
Aashna suggests that discussing mistakes in the PPC industry helps the whole community grow and learn from shared experiences. She emphasizes the importance of owning mistakes and informing managers or clients right away to build trust and accelerate recovery. Common errors in PPC accounts include landing page mismatches, outdated promotions, and over-reliance on automation.
Aashna Makin's extensive experience and commitment to understanding her clients have made her a successful paid ads specialist. By learning from her mistakes and encouraging open discussion about errors in the PPC industry, she continues to contribute to its growth and improvement.
Read also:
- Development of Restaurant Apps: Expenses and Essential Elements
- European transportation's sustainability and competitiveness rely on a "green industrial agreement" that serves the interests of both corporations and residents, as discussed in an Editorial from August 2024.
- Germany's Auto Production Plunges 29% as Production Shifts East
- Karyn Coates Named ASI's Executive Director for LogoMall, Affiliate Relations, and Membership Information
