Over half of Steam games introduced in 2025 integrate generative AI, marking a significant 670% increase compared to the previous year. A total of 7,818 titles reveal their use of AI-generative assets, accounting for 7% of the entire Steam library.
The world of video games is witnessing a significant transformation, with the integration of generative AI becoming increasingly prevalent on Steam, the popular digital distribution platform. According to recent research by Totally Human Media and game developer Ichiro Lambe, the use of generative AI in games on Steam is experiencing a rapid and substantial increase.
As of 2025, approximately 7,818 Steam games have disclosed using generative AI in their development. This represents about 7% of the entire available Steam library, with nearly 20% (1 in 5) of all the games released on Steam in 2025 disclosing the use of generative AI. This trend underscores a strong adoption of AI in game development this year.
The growth rate from 2024 to 2025 is striking: the number of games reporting the use of generative AI has grown by roughly 700%, rising from around 1,000 titles in 2024 to nearly 7,818 in 2025. This surge was facilitated by Valve, the owner of Steam, requiring developers starting January 2024 to disclose if and how they used generative AI during game development, thereby improving transparency and tracking.
The use of generative AI encompasses various aspects, including pre-generated content such as art, code, and sound, as well as live-generated content that is created dynamically while the game runs. The majority of these AI-utilizing games are independently developed and created on relatively small budgets.
Examples of AI use during runtime include flagging offensive material, generating 3D worlds based on player-created prompts, and making real-time game mechanics decisions. Text and narrative generation are also common uses of generative AI, covering anything from item descriptions to entire story arcs. Visual asset generation, such as characters, backgrounds, models, textures, accounts for about 60% of disclosures.
Notable games that have incorporated generative AI in the last 12 months include My Summer Car, Liar's Bar, The Quinfall, and Inzoi. Developers are disclosing the use of AI in a defensive manner while trying to reassure potential customers about its inclusion.
Steam added new fields to their content survey in January 2024, requiring developers to declare how they're using AI in the development of their games. The number of titles on Steam that disclose the use of generative AI has increased by 681% from April 2024 to the present.
However, concerns remain about consumer adoption of AI-assisted Steam titles, and there is a possibility that some games might not be disclosing their use of AI. Attitudes towards AI in game development are divisive, but some games lead with AI in their advertising and have positive reviews.
In conclusion, the use of generative AI in games on Steam is expanding rapidly, with nearly one-fifth of new games in 2025 incorporating AI in some form and a nearly 700% increase in overall AI disclosure in just one year, signifying a major shift in game development practices on the platform.
Artificial-intelligence, being a key aspect of the growth in video game development, is predominantly used in the creation of pre-generated content such as art, code, and sound, as well as live-generated content during gameplay. In 2025, approximately 7,818 Steam games have disclosed using AI, representing about 7% of the entire Steam library and nearly 20% of all the games released on Steam that year.
