Oracle deepens alliance with Infobip to bolster customer communication services
Infobip, a leading global communications platform, has taken a significant step forward in its partnership with Oracle. This expanded collaboration aims to provide businesses with comprehensive, integrated communication solutions.
The partnership, initially initiated in 2018 through Oracle PartnerNetwork (OPN), has now seen Infobip become an Independent Software Vendor (ISV) with access to Oracle Integration Cloud. This move was further solidified in 2019 when Oracle approved Infobip as an independent software vendor for Oracle Integration Cloud.
Veselin Vuković, Global VP for Strategic Alliances & Partnerships at Infobip, emphasized the growing consumer demand for conversational experiences with businesses over familiar channels. Infobip's communication channels aim to deliver these experiences across various sectors, including banking, retail, e-commerce, hospitality, and leisure.
Through this collaboration, businesses using Oracle solutions can leverage Infobip's omnichannel platform through the Oracle Cloud Marketplace (OCM). This integration has enabled businesses to deliver personalized, omnichannel messaging and nurture customer relationships across popular platforms like WhatsApp, Viber, and SMS.
Oracle Cloud Marketplace serves as a centralized hub for Oracle customers seeking trusted business applications and services. The partnership allows Oracle Cloud Customer Experience (CX) customers to orchestrate consumer interactions using various Oracle products, including Responsys, Eloqua, and Digital Assistant.
By connecting additional channels to a single solution, Oracle users can create seamless conversations across multiple platforms and implement failover options. This ensures timely delivery of critical alerts and information to customers.
The partnership combines Infobip's extensive network of over 800 direct operator connections, capable of delivering more than 100 billion messages annually, with Oracle's top-tier marketing and sales solutions for B2C and B2B companies.
Over 18 billion interactions have been managed across 65 customers through these integrations. The collaboration provides Oracle users with valuable customer insights, enabling them to refine campaign strategies and nurture leads throughout the buying process.
Infobip plans to develop further integrations through the Oracle Integration Cloud. The company aims to help enterprises create conversational experiences that drive conversions, boost sales, and foster customer loyalty.
As companies continue to prioritize enhanced customer experiences, such collaborations are likely to play a crucial role in shaping the future of business-customer interactions across various industries. The partnership between Infobip and Oracle represents a significant step towards this goal.
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