Operating in 32 different regions internationally; it's time to increase our efforts, according to Artyom Moskvin.
In the rapidly evolving world of online gaming, Endorphina, a renowned iGaming supplier, is making waves by setting its sights on competing with streaming platforms and video gaming giants. This shift towards entertainment-focused iGaming was discussed by Artyom Moskvin, the Chief Operating Officer at Endorphina, in a video interview conducted by Denisa Vydumova at iGB L!VE 2025 in London. The conversation is available to watch on the official YouTube channel of the news outlet.
Endorphina's strategy for this ambitious endeavour is rooted in innovative and culturally relevant slot game development. The company tailors its games to regional preferences, as evident in Asian markets where visually rich, animated, and culturally resonant themes like Chinese New Year and anime-style graphics are prioritized to engage players deeply.
While Endorphina's primary product remains online slot games with distinct series and increasingly sophisticated mechanics, there is no direct indication that they are currently integrating or converging with streaming platforms or mainstream video gaming sectors. However, the company's strategic focus is on expanding its portfolio of slot games that connect emotionally with diverse player bases through thematic relevance and advanced game features.
Maintaining compliance and competitive positioning under regulated markets like Malta is also crucial to support scalable growth for Endorphina. The company has consistently delivered strong results in Latin America and builds strong ties with local communities, as well as developing its social media channels.
Endorphina's commitment to player-centric design is evident in its approach to listen to players continuously and draw lessons from ongoing communication. The company does not want to be AI-driven in its game design approach, preferring human-based designs for games, mechanics, and features, while using AI to eliminate some manual work and brainstorm for ideas.
Third-party market researchers consistently rank Endorphina's products within the top ten, with Endorphina winning the "Provider of the Year" AffPapa Award. As the iGaming industry continues to adopt elements used by video and mobile games in unique and engaging ways, Endorphina might leverage its strengths in thematic, engaging content creation and possibly explore collaboration or integration with entertainment platforms in the future.
However, specific strategies for such convergence—like streaming partnerships, gamification beyond gambling, or expansion into non-casino gaming—have not been publicly communicated as of mid-2025. For now, Endorphina's competitive strategy in the context of iGaming convergence with streaming and video gaming sectors centres largely on differentiated, regionally targeted slot game innovation rather than direct expansion into those non-iGaming entertainment domains.
[Image Credit: News Outlet's Website]
- Endorphina, being a forward-thinking iGaming supplier, is exploring the integration of technology to compete with streaming platforms and video gaming giants in the gaming industry, emphasizing on the development of culturally relevant slot games as their strategic approach.
- With a focus on expanding its portfolio and maintaining a competitive position in regulated markets, Endorphina continues to prioritize thematic, engaging content creation, potentially considering future collaborations or integrations with entertainment platforms, beyond the iGaming sector.
