Online dating platform Matrimony.com partners with Truecaller for safer and more intelligent matchmaking.
In a significant move, Matrimony.com, India's leading consumer Internet company, has announced a strategic partnership with Truecaller, the global platform for verifying contacts and blocking unwanted communication. This collaboration aims to elevate digital safety and deliver a seamless, secure, and contextual engagement experience in online matchmaking.
Bharat Matrimony, a brand under Matrimony.com, is recognised as India's biggest and most trusted matrimony brand. With this partnership, Matrimony.com will integrate Truecaller's verification and communication technologies throughout the user journey, ensuring secure, clear, and seamless interactions from registration to match updates.
Key enhancements include:
- Verified Brand Caller IDs: Calls from Bharat Matrimony now carry verified brand identifiers — official logo, green verification badge, and a verified tick — which instantly assure users of the call's legitimacy, reducing fraud or spam concerns.
- Call Reason Feature: Users receive contextual clarity about why they are being contacted, increasing transparency and trust.
- OTP-less One-Tap Verification: This streamlined login process reduces friction at registration and login, allowing faster onboarding with a more secure and convenient user experience.
- Video Caller ID: This feature transforms routine calls into visually rich communications, making interactions more engaging and personalized.
- Call Me Back: Users can schedule return calls conveniently, adding flexibility in communication timing.
Saichithra Swaminathan, Chief Product Officer at Matrimony.com, commented on the partnership, stating, "This collaboration provides verified caller IDs, OTP-less one-tap login, video caller ID, and call scheduling features, ensuring secure, clear, and seamless interactions from registration to match updates."
Priyam Bose, Global Head of GTM & Developer Products at Truecaller, also shared his thoughts, "The partnership between Matrimony.com and Truecaller is a significant step towards enhancing digital safety and improving the user experience in online matchmaking."
Truecaller, listed on Nasdaq Stockholm since 8 October 2021, is used by more than 450 million active users and nearly 3000 large enterprises. Truecaller's Customer Experience Solution, which will be integrated into Bharat Matrimony's platform, delivers enhanced communication capabilities, promotes brand recognition, improves engagement, and safeguards customers from scams and fraud.
Matrimony.com has pioneered several new business models, such as WeddingBazaar.com, Mandap.com, and CommunityMatrimony.com. The company has also established a retail presence with over 120 self-owned outlets across India. With the integration of Truecaller's technologies, Matrimony.com aims to further improve user trust and convenience in online matchmaking, reducing manual verification steps, speeding up onboarding, and delivering a seamless and secure matchmaking experience.
- Matrimony.com's integration of Truecaller's verification and communication technologies into the user journey, as part of their partnership, is set to strengthen the infrastructure of online matchmaking by ensuring secure interactions from registration to match updates.
- The collaboration between Matrimony.com and Truecaller, involving the incorporation of Truecaller's Customer Experience Solution, will bolster the company's finance by delivering enhanced communication capabilities, promoting brand recognition, improving engagement, and safeguarding customers from scams and fraud.
