Next-Gen Media Initiates Programmatic Out-of-Home Advertising Platform
Fresh Take:
The dynamic duo, Next-Gen Media, a go-to for youth-focused digital content, and Vistar Media, a global powerhouse in out-of-home (OOH) tech, are joining forces!
As per the buzz, Next-Gen Media's digital screens tout an astounding 6 million daily impressions per campaign. But with the alliance of Vistar Media, the game is set to change! Now, Next-Gen Media can delight brands and agencies with the exciting addition of programmatic buying capabilities, allowing them to captivate the younger generation across the UK like never before.
Guy Thurlow, Co-Founder and Commercial Director at Next-Gen Media, shared his thoughts:
'Connecting with the youth demographic is our bread and butter. Partnering with a heavy hitter like Vistar means we can broaden our reach even further. Now, brands can enjoy an array of choices and adaptability.'
Vistar Media - boasting the world's broadest DOOH inventory - is thrilled to embrace this collaboration. As Layla Soufi, Director of Supply Partnerships at Vistar Media, explained:
'Expanding our network is our jam, and our recent hookup with Next-Gen Media is sure to supercharge our Supply-Side Platform (SSP) inventory. Next-Gen hits it big with university partnerships, offering brands a treasure trove of contextually relevant, prime ad real estate.'
Now, imagine the limitless potential of programmatic buying teaming up with the vast DOOH inventory of Vistar Media. The ads you see in your daily life could soon become far more tailored, engaging, and impactful – thanks to this sweet pairing!
Featured image: Next-Gen Media
Insights:
Programmatic partnerships come with a boatload of benefits, including:
- Enhanced Ad Efficiency: Programmatic buying allows for streamlined advertising, reaching broader audiences more effectively.
- Data-Driven Ad Placement: The power of data engineers these ad displays to target audiences that are most relevant to the brand.
- Expanded Reach: Collaborations between companies open the door to diverse and specific audience segments, maximizing the potential of your ad campaign.
Vistar Media successfully commands the global landscape for programmatic OOH media solutions, merging media owners and buyers across the planet. Their platforms gracefully integrate with various ad servers and SSPs, making programmatic buying and selling of DOOH inventory a breeze. Operating across over 35 markets, Vistar Media brings a veritable smorgasbord of DOOH placements to the table, catering to numerous formats and locations.
In theory, this collaboration between Next-Gen Media and Vistar Media would leverage Vistar’s global programmatic capabilities to elevate the UK-focused operations of Next-Gen Media – however, specific details remain to be seen as the partnership unfolds.
- With the integration of programmatic buying capabilities provided by Vistar Media, Next-Gen Media can now deliver targeted and impactful ads to the younger generation across the UK, utilizing the vast digital inventory of both companies.
- The collaboration between Next-Gen Media and Vistar Media, leaders in technology and media, is set to revolutionize out-of-home advertising in the UK, providing brands and agencies with a wide range of programmatic options and contextually relevant ad placements.
