Microsoft Unveils Revamped Bing Places for Business
Microsoft has unveiled a revamped Bing Places for Business, now accessible via the new domain www.bing.com/forbusiness. The launch, on October 3, 2025, aims to enhance business visibility and simplify management of local search presence across Bing and Bing Maps. Business owners can now enjoy improved features and integration with other Microsoft tools, including Microsoft 365.
The new platform addresses key concerns of business owners, identified through Microsoft's research. It offers simplified design, improved discoverability, and seamless importing, including substantial enhancements to Google Business Profile import functionality. A new Recommendation Tool is also introduced to help optimize listings.
The transition to the Bing.com domain is part of broader integration efforts. The platform now sits within Microsoft's business tools ecosystem, linking with Microsoft Advertising, Microsoft Clarity, and Bing Webmaster Tools. To encourage use, Microsoft is offering $500 in advertising credits through Microsoft Advertising when business owners spend $250.
The redesigned Bing Places for Business, with its improved features and integration, is set to enhance business visibility and management. The platform's transition to the Bing.com domain signifies a significant structural change, aiming to boost trust and access for business owners. Microsoft's offer of advertising credits further incentivizes businesses to explore and utilize the new platform.
