MGM Explores Brazilian Market, Scouring for Prospective Clients within their Database of Media Giants
Rewritten Article:
It seems that MGM is making some big moves in Brazil's gaming market, according to recent reports.
MGM, with its established brands and client bases, is set to expand its digital operations in Brazil. They've already dipped their toes in the water, launching online gaming and sports betting operations in Q1 of 2025. However, the segment hasn't been particularly profitable yet, with an adjusted EBITDAR of -$34.4 million in Q1 of 2025.
The company's CEO, Bill Hornbuckle, is optimistic about this venture, seeing Brazil as one of the most promising gaming markets in its early stages. He believes that this move is a significant milestone in MGM's growth strategy.
Hornbuckle also hints at the potential for MGM to become a leading operator in Brazil, thanks to the alliance with local heavyweight, Grupo Globo. This partnership, if it indeed exists, could accelerate MGM's market entry, provide a wide reach, and pave the way for leadership in the $7 billion gaming market.
MGM has ambitious goals, aiming for over 10% market share in Brazil. The company intends to leverage its brand recognition and operational expertise to capture growth in Brazil's emerging market, focusing heavily on digital operations.
Being one of the early entrants in Brazil's newly regulated market, MGM stands a good chance of taking the lead, especially in the iGaming sector. With BetMGM already showing a 27% year-over-year revenue increase globally in Q1 of 2025, MGM's digital infrastructure and past successes in North America could serve as a solid blueprint for replicating success in Brazil.
For now, there's no confirmed news about a joint venture between MGM and a so-called "Global Group" in Brazil's gaming market. However, if such a partnership were to exist, it could potentially strengthen MGM's position and accelerate its growth strategies. Stay tuned for more updates!
Remember to check out our other articles on sporting.net for more insights about the gaming boom in Brazil, online gambling regulations, and biometric verification for sports bettors.
Cheers!Alina Shvets
In case you're interested, MGM's strategy in Brazil focuses on digital gaming, with the company aiming for over 10% market share in Brazil's $7 billion gaming market. The early entry into the newly regulated market positions MGM as a potential leader, particularly in iGaming, where BetMGM has already shown a 27% year-over-year revenue increase globally in Q1 of 2025. MGM's existing digital infrastructure and BetMGM's profitability in North America (Q1 2025 adjusted EBITDA: $22 million) provide a strong foundation for replicating success in Brazil.
The digital gaming sector appears to be a major focus for MGM in Brazil's $7 billion market, with aims to capture over 10% of the market share.
MGM's potential leadership in the iGaming sector is bolstered by BetMGM's 27% year-over-year revenue increase globally in Q1 of 2025.
The company's existing digital infrastructure and BetMGM's profitability in North America serve as a solid foundation for replicating success in Brazil.
A partnership with the local heavyweight, Grupo Globo, could accelerate MGM's market entry and provide a wide reach, enabling them to become a leading operator in the gaming market.
